Food safety concerns play an important role in packaging for processed meat and seafood, with consumers both wanting to see the product prior to purchase as well as being reassured that it will have a good shelf life and remain fresh. This has given rise to growing demand for flexible plastic packaging with high-barrier properties which helps keep the contents fresh for longer.
There was an element of premiumisation seen within processed meat and seafood packaging at the end of the review period, with some consumers showing a willingness to spend more for better quality products. Furthermore, faced with a tough competitive market, players are also increasingly looking for ways to stand out on retailers’ shelves and this is influencing packaging choices.
Metal food cans represent the most traditional pack type in both shelf stable meat and shelf stable seafood. Despite a growing variety of pack types appearing in shelf stable meat and seafood towards the end of the review period, metal food cans is expected to continue dominating both categories over the forecast period.
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