Procter & Gamble Co, The in Tissue and Hygiene

January 2022

Procter & Gamble continues to adapt to the ever-changing market landscape by increasing efficiency, digitalisation and social responsibility in every step of its supply chain process. Premiumisation remains a focal point in the company’s strategies as new tech-enabled developments constantly integrate into the company structure. This report examines the aftermath of COVID-19 on the company and the opportunities that have since presented themselves and made their way into company policies.

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Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy. Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Procter & Gamble Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies in Tissue and Hygiene at a glance
Innovation and targeted marketing support performance in FY2021
Growth decomposition: market momentum contributes to growth
Top countries and categories in 2020
Top markets in Retail Hygiene and Retail Tissue by category
Shifting growth frontiers supported by expanding local manufacturing
Procter & Gamble: mixed market dynamics in 2020
Early FY2022 results signal demand normalization, innovation, prices

Exposure to Future Growth

Price increases to support margins and revenues ahead
Significant global footprint driven by the company’s disposable hygiene
Many frontier growth markets yet to yield sizeable returns in value
Unmet potential vs competitive footprint: challenges vs opportunities
Challenges in highly contested growth markets: case of Nigeria
Expanding local manufacturing to support market lead: case of Pakistan
Limited retail tissue growth ahead

Competitive Positioning and Strategy

Global lead to continue in short term at least
Key innovation areas to support competitive standing and growth
Targeted marketing and community support for consumer engagement
From affordable premium to super premium
Integrating smart technology for broader wellness and experiences
Continuing response to sustainability trends


Projected company sales: FAQs
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition

Why buy this report:

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