Procter & Gamble Co, The in Consumer Health

Company Profile

About This Report

Oct 2015

Despite its role as one of the world’s premier consumer packaged goods companies, Procter & Gamble has struggled to maintain a position of global relevance in the consumer health industry. Already trailing the industry leaders by billions in retail value sales, the newest round of industry consolidation is expected to boost competition in many of its major markets, and the company will need to invest heavily in its PGT Healthcare joint venture to gain ground in the global top 10.

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Procter & Gamble Co, The in Consumer Health

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

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Strategic evaluation

Key company facts
Slimming down to speed up
A new president with consumer health experience
SWOT: Procter & Gamble Co, The
Procter & Gamble across the consumer goods universe

Competitive Positioning

Procter & Gamble growth relative to the industry
Procter & Gamble stabilises its industry position
Procter & Gamble development in key consumer health categories
Procter & Gamble in global consumer health
Competitors crowding in on Procter & Gamble


Procter & Gamble’s major markets and categories
US characterised by fluctuating category performance
Cough, cold and allergy (hay fever) remedies
Digestive remedies and digestive health supplements


Vitamins and dietary supplements
China, an opportunity not to be missed
Eastern Europe sees introduction of existing and new brands


Vicks receives strong investment in geographic/category expansion
Prilosec future uncertain following Nexium switch
Generic brands rolled out in new markets
Procter & Gamble leading consumer health brands


Research and development


Procter & Gamble: Opportunities and challenges
Data parameters and report definitions
Related content available in Passport

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models