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Company Profile
Procter & Gamble Co, The in Consumer Health
Oct 2015
US$570Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Despite its role as one of the world’s premier consumer packaged goods companies, Procter & Gamble has struggled to maintain a position of global relevance in the consumer health industry. Already trailing the industry leaders by billions in retail value sales, the newest round of industry consolidation is expected to boost competition in many of its major markets, and the company will need to invest heavily in its PGT Healthcare joint venture to gain ground in the global top 10.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.
Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
INTRODUCTION
Scope
Strategic evaluation
Key company facts
Slimming down to speed up
A new president with consumer health experience
SWOT: Procter & Gamble Co, The
Procter & Gamble across the consumer goods universe
Competitive Positioning
Procter & Gamble growth relative to the industry
Procter & Gamble stabilises its industry position
Procter & Gamble development in key consumer health categories
Procter & Gamble in global consumer health
Competitors crowding in on Procter & Gamble
MARKET ASSESSMENT
Procter & Gamble’s major markets and categories
US characterised by fluctuating category performance
Cough, cold and allergy (hay fever) remedies
Digestive remedies and digestive health supplements
GEOGRAPHIC AND CATEGORY OPPORTUNITIES
Vitamins and dietary supplements
China, an opportunity not to be missed
Eastern Europe sees introduction of existing and new brands
BRAND STRATEGY
Vicks receives strong investment in geographic/category expansion
Prilosec future uncertain following Nexium switch
Generic brands rolled out in new markets
Procter & Gamble leading consumer health brands
OPERATIONS
Research and development
CONCLUSION
Procter & Gamble: Opportunities and challenges
Data parameters and report definitions
Related content available in Passport
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Amway Corp in Consumer Health | Jun 2019
- Bayer AG (Merck & Co) in Consumer Health | Nov 2014
- Bayer AG in Consumer Health | Apr 2017
- Bayer in Consumer Health | Nov 2019
- Beiersdorf AG in OTC Healthcare | Aug 2009
- Boehringer Ingelheim GmbH in Consumer Health | May 2015
- Bristol-Myers Squibb Co in Consumer Health | Feb 2013
- General Nutrition Centers in Consumer Health | Nov 2018
- General Nutrition Centers Inc in Consumer Health | Mar 2013
- Glaxosmithkline Plc and Novartis AG in Consumer Health: Prospects for Their New Joint Venture | Sep 2014
- GlaxoSmithKline Plc in Consumer Health | Apr 2017
- GlaxosmithklinePlc in Consumer Health | Sep 2019
- Herbalife Ltd in Consumer Health | Dec 2016
- Herbalife Nutrition Ltd | Jan 2019
- Johnson & Johnson in Consumer Health | Jul 2018
- Johnson & Johnson in Consumer Health | Nov 2019
- Johnson & Johnson Inc in Consumer Health | Jul 2015
- Merck & Co Inc in Consumer Health | Jul 2013
- Merck KGaA in Consumer Health | May 2012
- NBTY Inc in Consumer Health | Sep 2013
- Novartis AG in Consumer Health | Sep 2013
- Nu Skin Enterprises Inc in Consumer Health | Aug 2011
- Otsuka Pharmaceutical Co Ltd in Consumer Health | Aug 2010
- Pfizer Inc in Consumer Health | Nov 2017
- Procter & Gamble Co, The (P&G) in Consumer Health | Jan 2020
- Reckitt Benckiser Plc (RB) in Consumer Health | Jul 2018
- Sanofi in Consumer Health | Oct 2019
- Sanofi-Aventis in Consumer Health | Sep 2011
- Taisho Pharmaceutical Co Ltd in Consumer Health | Sep 2011
- Takeda Pharmaceutical Co Ltd in Consumer Health | Apr 2013