Procter & Gamble Co, The in Pet Care

Company Profile

About This Report

Jan 2015

2014 saw Procter & Gamble divest its pet care operations as part of a broader strategy to refine its focus on brands with significant potential for growth or profitability. This profile analyses the standing of the company’s pet care brands, and considers the opportunities available to their new owners, Mars and Spectrum Brands.

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Procter & Gamble Co, The in Pet Care

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Pet Care research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Strong premium offer, but declining sales
Financial performance 2014
Health Care the strongest performer in Q1 2015
SWOT: Procter & Gamble Co, The
Strategic objectives and challenges

Competitive Positioning

Failing to build on premium strength
Significant changes in competitive landscape
Acquisitions driving consolidation

Market Assessment

Waning power in native region
Offer provides platform for growth
Premiumisation across categories

Geographic and Category Opportunities

US to see strongest growth
P&G brands pose a challenge for Mars
Eukanuba has potential to exploit Russian premium growth
Presence in key Latin American growth markets
Acquisition enhances Mars’s standing in Japanese growth category
Stronger loyalty to major brands in Western Europe
Spectrum needs to learn from brands’ US experiences

Brand Strategy

Brands out of synch with prevailing trends
Iams need to turn around performance in core market
Eukanuba benefits from Latin American growth


US-focused production infrastructure
Distribution strategy contributes to Iams’s woes


New brands need work