Euromonitor’s global reach and cross-industry expertise helps clients develop successful innovation strategies and prepare for transformative global forces on economies, cultures, consumer lifestyles, and their businesses.
Evaluate the market, consumer, and product trends to inform the ideation process and build an innovation framework.
Investigate your competitors’ marketing claims and evaluate against sales performance and product lifecycle
Set your product apart with market intelligence validating the wording of your claim and meeting the required regulatory approval.
Evaluate the variety of products available to assess product attributes, form factors, targeted consumers and need states, benefits statements and varietals such as flavours, scents and colours.
High-quality product images
Side-by-side product comparisons
Competitor and brand details and analysis
Review of consumer need states and gaps
Interviews with brand owners, advertising agencies and regulators
Analysis to sort, categorise and evaluate all product data and marketing intelligence
Industry insights and client engagements to deliver and explore findings
At the global, regional or country level, Euromonitor International validates claims through a combination of research techniques and our existing Passport data to find a solution suited to your marketing needs.
Independent research including market intelligence to support approved claim wording
Global, regional or national in scope
Full details of all secondary sources
A detailed description of the methodology
Claim approval letter and terms and conditions of use
Display the claim on a dedicated claims page on Euromonitor International's website when a claim is validated and approved
Euromonitor Consulting can help your company with unique challenges anticipate change more efficiently, inform the strategic planning process and reach annual targets.
Tailor your marketing message to address the needs and drivers of your target audience. Improve brand positioning and messaging and give the right values
and benefits to the brand.
Monitor the level and type of competitor marketing activities and evaluate against your long-term positioning and brand appeal to existing customers. Keep your brand appropriately positioned as competitors make new moves.
Understand how your positioning plays to target customers and if it is suited to international markets and brand strategy.
Generate ideas, connecting to current pricing, usage and lifestyle trends.