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Strategy Briefing

Production of Major Appliances: An Irrevocably Shifting Landscape

May 2013

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About This Report

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Following the post-recession re-stocking peak in 2010, the global production of major appliances continues growing, although at a much slower pace, thanks to China. Taking Asia Pacific out of the mix, the next region really driving global production growth is Latin America, thanks to a buoyant Brazilian production, challenging Western Europe as the second largest producer.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

China drives major appliance production growth

Following the post-recession re-stocking peak in 2010, the global production of major appliances continues growing, although at a much slower pace, thanks to China.

Latin America soon to be the second largest producer

Taking Asia Pacific out of the mix, the next region driving global production growth is Latin America, thanks to buoyant Brazilian production, with the region challenging Western Europe as the second largest producer.

Italy the largest loser

Between 2007 and 2012, Italy saw production decline by 3.6 million units annually, for a total of over 18 million. More than any other producer.

Midea the world’s leading producer

GD Midea is world’s largest major appliance producer, thanks to its significance as an OEM producer.

Large cooking appliance production not rosy

Over 2007-12 global output declined by 0.7%, annually and as retail sales remained flat, production is unlikely to see a strong rebound any time soon.

Latin America and Eastern Europe are the home laundry hubs to watch

Outside Asia Pacific, the regions of Latin America and Eastern Europe show the best prospects, benefiting from growing internal demand.

Malaysia emerging as next microwave production hub

In five years, Malaysia has become Asia Pacific’s second largest microwave producer. The country accounts for 70% of Samsung’s total production and 30% of Daewoo’s.

Chinese refrigeration exposed to troubled markets

China’s dependence on exports to Japan and, even more importantly, to troubled Eurozone members makes export growth vulnerable to the performance of consumer markets whose outlook is quite gloomy.

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Global production of consumer appliances

Scope

Key Findings

Key findings

Overview

World production weathers recession

Without China fault lines show

Latin America challenges Western Europe

Top 10 producer countries

Italy is the major loser while Poland cashes in

Not just about Asia

Regional cultural preferences influence location

The importance of imports

World top 10 producers

BSH Bosch & Siemens Hausgeräte GmbH

BSH expands successfully in China

LG Corp

LG expands its operations in Europe

Dishwashers

Dishwashers: Proximity and relocation

European production mainly serves Western Europe

US production dominated by domestic demand

Home Laundry Appliances

Eastern Europe and Latin America showing good prospects

Relocation boosts Eastern European home laundry production

Case study: Mexico

Mexico the largest home l aundry m anufacturer in Latin America

Mexico should look at its neighbours

Large Cooking Appliances

Asia Pacific is not the only one shining

Turkey becomes the world’s largest oven producer

Oven production in Brazil expected to expand as sales boom

Built-in hob production susceptible to domestic demand swings

Brazil and Turkey are the ones to watch in cooker production

Microwaves

Microwaves: All roads lead to Asia

South Korea and Thailand lose their top spot

Malaysia emerges as new microwave production hub

Case study: Microwaves in Latin America

Microwaves lead imports in Latin America

New opportunities for further expansion of microwave production

Microwaves: A sole b right spot in Western European production

Refrigeration Appliances

China takes the lion’s share of refrigeration production

Chinese exports vulnerable to mature and troubled markets

Refrigeration appliances outside China

Indian production of fridges powers ahead

Mexico becomes the leading fridge freezer producer after China

Global Production of Consumer Appliances

Product category definitions

Production and Trade Statistics: Methodology

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Production of Major Appliances: An Irrevocably Shifting Landscape

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

China drives major appliance production growth

Latin America soon to be the second largest producer

Italy the largest loser

Midea the world’s leading producer

Large cooking appliance production not rosy

Latin America and Eastern Europe are the home laundry hubs to watch

Malaysia emerging as next microwave production hub

Chinese refrigeration exposed to troubled markets

Want to find out more about this report?

Table of Contents

Global production of consumer appliances

Scope

Key Findings

Key findings

Overview

World production weathers recession

Without China fault lines show

Latin America challenges Western Europe

Top 10 producer countries

Italy is the major loser while Poland cashes in

Not just about Asia

Regional cultural preferences influence location

The importance of imports

World top 10 producers

BSH Bosch & Siemens Hausgeräte GmbH

BSH expands successfully in China

LG Corp

LG expands its operations in Europe

Dishwashers

Dishwashers: Proximity and relocation

European production mainly serves Western Europe

US production dominated by domestic demand

Home Laundry Appliances

Eastern Europe and Latin America showing good prospects

Relocation boosts Eastern European home laundry production

Case study: Mexico

Mexico the largest home l aundry m anufacturer in Latin America

Mexico should look at its neighbours

Large Cooking Appliances

Asia Pacific is not the only one shining

Turkey becomes the world’s largest oven producer

Oven production in Brazil expected to expand as sales boom

Built-in hob production susceptible to domestic demand swings

Brazil and Turkey are the ones to watch in cooker production

Microwaves

Microwaves: All roads lead to Asia

South Korea and Thailand lose their top spot

Malaysia emerges as new microwave production hub

Case study: Microwaves in Latin America

Microwaves lead imports in Latin America

New opportunities for further expansion of microwave production

Microwaves: A sole b right spot in Western European production

Refrigeration Appliances

China takes the lion’s share of refrigeration production

Chinese exports vulnerable to mature and troubled markets

Refrigeration appliances outside China

Indian production of fridges powers ahead

Mexico becomes the leading fridge freezer producer after China

Global Production of Consumer Appliances

Product category definitions

Product category definitions

Production and Trade Statistics: Methodology

Why buy this report?

Want to find out more about this report?

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