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Strategy Briefing
Production of Major Appliances: An Irrevocably Shifting Landscape
May 2013
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Following the post-recession re-stocking peak in 2010, the global production of major appliances continues growing, although at a much slower pace, thanks to China. Taking Asia Pacific out of the mix, the next region really driving global production growth is Latin America, thanks to a buoyant Brazilian production, challenging Western Europe as the second largest producer.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
China drives major appliance production growth
Following the post-recession re-stocking peak in 2010, the global production of major appliances continues growing, although at a much slower pace, thanks to China.
Latin America soon to be the second largest producer
Taking Asia Pacific out of the mix, the next region driving global production growth is Latin America, thanks to buoyant Brazilian production, with the region challenging Western Europe as the second largest producer.
Italy the largest loser
Between 2007 and 2012, Italy saw production decline by 3.6 million units annually, for a total of over 18 million. More than any other producer.
Midea the world’s leading producer
GD Midea is world’s largest major appliance producer, thanks to its significance as an OEM producer.
Large cooking appliance production not rosy
Over 2007-12 global output declined by 0.7%, annually and as retail sales remained flat, production is unlikely to see a strong rebound any time soon.
Latin America and Eastern Europe are the home laundry hubs to watch
Outside Asia Pacific, the regions of Latin America and Eastern Europe show the best prospects, benefiting from growing internal demand.
Malaysia emerging as next microwave production hub
In five years, Malaysia has become Asia Pacific’s second largest microwave producer. The country accounts for 70% of Samsung’s total production and 30% of Daewoo’s.
Chinese refrigeration exposed to troubled markets
China’s dependence on exports to Japan and, even more importantly, to troubled Eurozone members makes export growth vulnerable to the performance of consumer markets whose outlook is quite gloomy.
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Global production of consumer appliances
Scope
Key Findings
Key findings
Overview
World production weathers recession
Without China fault lines show
Latin America challenges Western Europe
Top 10 producer countries
Italy is the major loser while Poland cashes in
Not just about Asia
Regional cultural preferences influence location
The importance of imports
World top 10 producers
BSH Bosch & Siemens Hausgeräte GmbH
BSH expands successfully in China
LG Corp
LG expands its operations in Europe
Dishwashers
Dishwashers: Proximity and relocation
European production mainly serves Western Europe
US production dominated by domestic demand
Home Laundry Appliances
Eastern Europe and Latin America showing good prospects
Relocation boosts Eastern European home laundry production
Case study: Mexico
Mexico the largest home l aundry m anufacturer in Latin America
Mexico should look at its neighbours
Large Cooking Appliances
Asia Pacific is not the only one shining
Turkey becomes the world’s largest oven producer
Oven production in Brazil expected to expand as sales boom
Built-in hob production susceptible to domestic demand swings
Brazil and Turkey are the ones to watch in cooker production
Microwaves
Microwaves: All roads lead to Asia
South Korea and Thailand lose their top spot
Malaysia emerges as new microwave production hub
Case study: Microwaves in Latin America
Microwaves lead imports in Latin America
New opportunities for further expansion of microwave production
Microwaves: A sole b right spot in Western European production
Refrigeration Appliances
China takes the lion’s share of refrigeration production
Chinese exports vulnerable to mature and troubled markets
Refrigeration appliances outside China
Indian production of fridges powers ahead
Mexico becomes the leading fridge freezer producer after China
Global Production of Consumer Appliances
Product category definitions
Product category definitions
Production and Trade Statistics: Methodology
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
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- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
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