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Strategy Briefing

Production of Major Appliances: Five Years on From the Crisis , What Does the Landscape Look Like ?

Jan 2015

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Global production of major appliances continues to grow, though at a slower pace, thanks to China. Five years on from the crisis, the World is seeing recovery; however, this has not been enough to return to pre-crisis levels in most categories when excluding China. The next region driving growth is Eastern Europe, mainly thanks to relocation from the West. This is changing the production landscape, with some traditional markets becoming the worst performers and newcomers showing good prospects.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

China drives major appliance production growth

Following the post-recession re-stocking peak in 2010, the global production of major appliances continues to grow thanks to China, although at a much slower pace.

Excluding China, production has not yet fully recovered

Five years on from the crisis, most categories have yet to return to pre-crisis levels of output, when taking China out of the mix. Home laundry and refrigeration are the only exceptions.

Other Asian markets are offering lower costs

A slowdown in Chinese production reflects its reduced competitiveness as a manufacturing base, due particularly to wage increases. This has led many companies to look for alternatives, some of which include re-shoring or markets such as Indonesia, Malaysia and Vietnam.

Move from West to East in production of major appliances

Taking Asia Pacific out of the mix, the next region driving global production growth is Eastern Europe, thanks to buoyant Polish production, with the region challenging Latin America as the third largest producer.

Italy the largest loser

Between 2009 and 2014, Italy, once the world’s third largest manufacturing hub, saw a decline in annual production of over 7 million units, representing a fall of almost one third in its output.

Refrigeration appliances is the best performing category

All categories witnessed growth in production over the 2009-2014 period. The best performing was refrigeration appliances, which was also the one to recover to pre-crisis levels fastest, when excluding China.

Indonesia emerges as key refrigeration appliance production hub

Indonesia saw the fastest growth in refrigeration appliance production over 2009-2014, and was second only to China in absolute volume terms, with an increase of over 3 million units, driven mainly by booming internal demand.

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Introduction

Scope

Key findings

Global Overview

The impact of China on global production is strong

Without China, global production is still struggling

World still depends on China’s output

West to East Flow in Production

Top 10 producer countries

Italy is the major loser while Poland cashes in

Not just about Asia

Regional cultural preferences influence location

World top 10 producers

Case Study: BSH Bosch & Siemens Hausgeräte GmbH

BSH expands successfully in China

Case Study: Samsung Corp

Samsung expands production outside its region

Case Study: Haier Group

Haier eyes mature markets through production

Case Study: Panasonic Corp

Moving back home

Dishwashers

Dishwashers: Proximity and relocation

Europe produces mainly to cater Western European demand

Latin America could become key for dishwashers

Home Laundry Appliances

Production moves from West to East

Tumble dryers produced closer to demand

Relocation boosts Eastern European home laundry production

Large Cooking Appliances

Production of large cooking appliances grows strongly

Asia Pacific is not the only one shining

Turkey leads the world in oven production

Oven production in Brazil expected to expand as sales boom

Built-in hob production susceptible to domestic demand swings

Turkey, Poland and Egypt: The ones to watch in cooker production

Microwaves

Microwaves: All roads lead to Asia

Thailand loses top producer spot to Malaysia

Malaysia emerges as new microwave production hub

Case study: Microwaves in Latin America

Microwaves production doubles in Latin America

New opportunities for further expansion of microwave production

Built-in microwaves: The card up the sleeve in Western Europe

Turkish companies dominate the microwave production landscape

Refrigeration Appliances

China takes the lion’s share of refrigeration production

Chinese exports vulnerable to mature and troubled markets

Outside China, Indonesia booms

Multinationals dominate production of refrigeration appliances

Indian production of fridges powers ahead

Indonesia becomes the leading fridge freezer producer after China

Appendix

Product category definitions

Production and trade statistics: Methodology

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Megatrends

Strategy Briefing

Production of Major Appliances: Five Years on From the Crisis , What Does the Landscape Look Like ?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

China drives major appliance production growth

Excluding China, production has not yet fully recovered

Other Asian markets are offering lower costs

Move from West to East in production of major appliances

Italy the largest loser

Refrigeration appliances is the best performing category

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview

The impact of China on global production is strong

Without China, global production is still struggling

World still depends on China’s output

West to East Flow in Production

Top 10 producer countries

Italy is the major loser while Poland cashes in

Not just about Asia

Regional cultural preferences influence location

World top 10 producers

Case Study: BSH Bosch & Siemens Hausgeräte GmbH

BSH expands successfully in China

Case Study: Samsung Corp

Samsung expands production outside its region

Case Study: Haier Group

Haier eyes mature markets through production

Case Study: Panasonic Corp

Moving back home

Dishwashers

Dishwashers: Proximity and relocation

Europe produces mainly to cater Western European demand

Latin America could become key for dishwashers

Home Laundry Appliances

Production moves from West to East

Tumble dryers produced closer to demand

Relocation boosts Eastern European home laundry production

Large Cooking Appliances

Production of large cooking appliances grows strongly

Asia Pacific is not the only one shining

Turkey leads the world in oven production

Oven production in Brazil expected to expand as sales boom

Built-in hob production susceptible to domestic demand swings

Turkey, Poland and Egypt: The ones to watch in cooker production

Microwaves

Microwaves: All roads lead to Asia

Thailand loses top producer spot to Malaysia

Malaysia emerges as new microwave production hub

Case study: Microwaves in Latin America

Microwaves production doubles in Latin America

New opportunities for further expansion of microwave production

Built-in microwaves: The card up the sleeve in Western Europe

Turkish companies dominate the microwave production landscape

Refrigeration Appliances

China takes the lion’s share of refrigeration production

Chinese exports vulnerable to mature and troubled markets

Outside China, Indonesia booms

Multinationals dominate production of refrigeration appliances

Indian production of fridges powers ahead

Indonesia becomes the leading fridge freezer producer after China

Appendix

Product category definitions

Product category definitions

Production and trade statistics: Methodology

Why buy this report?

Want to find out more about this report?

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