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Strategy Briefing
Production of Major Appliances: Five Years on From the Crisis , What Does the Landscape Look Like ?
Jan 2015
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About This Report
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Global production of major appliances continues to grow, though at a slower pace, thanks to China. Five years on from the crisis, the World is seeing recovery; however, this has not been enough to return to pre-crisis levels in most categories when excluding China. The next region driving growth is Eastern Europe, mainly thanks to relocation from the West. This is changing the production landscape, with some traditional markets becoming the worst performers and newcomers showing good prospects.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
China drives major appliance production growth
Following the post-recession re-stocking peak in 2010, the global production of major appliances continues to grow thanks to China, although at a much slower pace.
Excluding China, production has not yet fully recovered
Five years on from the crisis, most categories have yet to return to pre-crisis levels of output, when taking China out of the mix. Home laundry and refrigeration are the only exceptions.
Other Asian markets are offering lower costs
A slowdown in Chinese production reflects its reduced competitiveness as a manufacturing base, due particularly to wage increases. This has led many companies to look for alternatives, some of which include re-shoring or markets such as Indonesia, Malaysia and Vietnam.
Move from West to East in production of major appliances
Taking Asia Pacific out of the mix, the next region driving global production growth is Eastern Europe, thanks to buoyant Polish production, with the region challenging Latin America as the third largest producer.
Italy the largest loser
Between 2009 and 2014, Italy, once the world’s third largest manufacturing hub, saw a decline in annual production of over 7 million units, representing a fall of almost one third in its output.
Refrigeration appliances is the best performing category
All categories witnessed growth in production over the 2009-2014 period. The best performing was refrigeration appliances, which was also the one to recover to pre-crisis levels fastest, when excluding China.
Indonesia emerges as key refrigeration appliance production hub
Indonesia saw the fastest growth in refrigeration appliance production over 2009-2014, and was second only to China in absolute volume terms, with an increase of over 3 million units, driven mainly by booming internal demand.
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Introduction
Scope
Key findings
Global Overview
The impact of China on global production is strong
Without China, global production is still struggling
World still depends on China’s output
West to East Flow in Production
Top 10 producer countries
Italy is the major loser while Poland cashes in
Not just about Asia
Regional cultural preferences influence location
World top 10 producers
Case Study: BSH Bosch & Siemens Hausgeräte GmbH
BSH expands successfully in China
Case Study: Samsung Corp
Samsung expands production outside its region
Case Study: Haier Group
Haier eyes mature markets through production
Case Study: Panasonic Corp
Moving back home
Dishwashers
Dishwashers: Proximity and relocation
Europe produces mainly to cater Western European demand
Latin America could become key for dishwashers
Home Laundry Appliances
Production moves from West to East
Tumble dryers produced closer to demand
Relocation boosts Eastern European home laundry production
Large Cooking Appliances
Production of large cooking appliances grows strongly
Asia Pacific is not the only one shining
Turkey leads the world in oven production
Oven production in Brazil expected to expand as sales boom
Built-in hob production susceptible to domestic demand swings
Turkey, Poland and Egypt: The ones to watch in cooker production
Microwaves
Microwaves: All roads lead to Asia
Thailand loses top producer spot to Malaysia
Malaysia emerges as new microwave production hub
Case study: Microwaves in Latin America
Microwaves production doubles in Latin America
New opportunities for further expansion of microwave production
Built-in microwaves: The card up the sleeve in Western Europe
Turkish companies dominate the microwave production landscape
Refrigeration Appliances
China takes the lion’s share of refrigeration production
Chinese exports vulnerable to mature and troubled markets
Outside China, Indonesia booms
Multinationals dominate production of refrigeration appliances
Indian production of fridges powers ahead
Indonesia becomes the leading fridge freezer producer after China
Appendix
Product category definitions
Product category definitions
Production and trade statistics: Methodology
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
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Complete Catalogue
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- COVID-19 Survey: 2020, A Year in Review | Jan 2021
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008