The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2018
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This report evaluates the opportunities that come with the fast-evolving world of sports broadcasting, specifically live-streaming across social media and dedicated digital subscription services. Digital environments where existing fans can watch games, engage with their respective teams and potential for attracting new fans in new markets, live-streaming promises to become a driver and disruptor in sports consumption.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Rising global internet connectivity rates, the increasing cost of sports broadcasting rights, and the ever-growing role of social media platforms as hotbeds of fan engagement all highlight ‘over-the-top’ (OTT) live-streaming as the future of sports consumption.
League stakeholders are leveraging the power of digital platforms to identify and reach the ‘future’ fan. Many European football clubs are not only rolling out content in multiple languages, but also forming streaming partnerships, from full live events to ‘almost’ live highlights.
Leagues and teams with global aspirations will rely on supplementary content to build fan loyalty. Football leagues generally, and popular outliers such as the NBA, will experience less friction than more localised sports such as American football and cricket.
It is not only social media companies that are live-streaming sports. Dedicated league-based subscription platforms and major streaming services such as Amazon Prime are focused on capitalising on the commercial utility of live sports. There is a perpetual flow of mergers, acquisitions and start-ups that will further develop streaming platforms, and the infrastructure necessary to sustain them.
Live-streaming is ready for the masses, but promises a lot in the future that will accelerate the move away from traditional cable. Virtual/augmented reality, integrated social feed, personalised delivery, and embedded statistics will all add value to the length and depth with which fans engage with live sports.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.