The appetite for professional sports in Asia Pacific is growing rapidly. This report leverages a proprietary methodology that identifies existing and unlocks new commercial partnership opportunities in the region. By analysing key categories, industries, and sports properties, this report reveals where the value lies for stakeholders eager to capitalise on the ever-growing interest in professional sports in the region.
This report comes in PPT.
Across China, India, Japan and South Korea, good commercial opportunities have been detected in 18 different industries. Regionally, the best opportunities are consumer finance, car rental and consumer foodservice. Conversely, luxury goods, home care and retailing present minor opportunities.
Despite more foreign companies investing in Asia Pacific leagues or clubs, the partnership landscape in the region remains local. Only 14% of all sponsorships tracked were from companies headquartered outside the Asia Pacific region.
Large multinationals headquartered outside Asia Pacific are eager to tap into the region for multiple reasons, including its very young populations, the highest per capita consumer expenditure growth globally over the last decade, and its increasingly digitalised population, and will increasingly look at sports as the means by which to gain a profile in the region.
Western clubs and leagues are looking for ways to export their brands to the region. Leagues are more frequently signing deals with over-the-top broadcasters in order to bring their content to local fans, while clubs are relying on sponsorship strategies and are seeking to identify synergies with popular local brands – an approach that can help unlock new audiences far beyond a team's primary market.
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