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Strategy Briefing
Professional Sports in Asia Pacific: League Performance and Global Commercial Opportunities
Jul 2019
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The appetite for professional sports in Asia Pacific is growing rapidly. This report leverages a proprietary methodology that identifies existing and unlocks new commercial partnership opportunities in the region. By analysing key categories, industries, and sports properties, this report reveals where the value lies for stakeholders eager to capitalise on the ever-growing interest in professional sports in the region.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Key findings
Across China, India, Japan and South Korea, good commercial opportunities have been detected in 18 different industries. Regionally, the best opportunities are consumer finance, car rental and consumer foodservice. Conversely, luxury goods, home care and retailing present minor opportunities.
Despite more foreign companies investing in Asia Pacific leagues or clubs, the partnership landscape in the region remains local. Only 14% of all sponsorships tracked were from companies headquartered outside the Asia Pacific region.
Large multinationals headquartered outside Asia Pacific are eager to tap into the region for multiple reasons, including its very young populations, the highest per capita consumer expenditure growth globally over the last decade, and its increasingly digitalised population, and will increasingly look at sports as the means by which to gain a profile in the region.
Western clubs and leagues are looking for ways to export their brands to the region. Leagues are more frequently signing deals with over-the-top broadcasters in order to bring their content to local fans, while clubs are relying on sponsorship strategies and are seeking to identify synergies with popular local brands – an approach that can help unlock new audiences far beyond a team's primary market.
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Request more informationTable of Contents
Introduction
Scope
Key findings
Asia Pacific’s geography within sports
Landscape of Asia Pacific Leagues
IPL and NPB tops Asia Pacific matchday statistics
Asia Pacific leagues according to the League Index
Industrial breakdown of sport partnerships in Asia Pacific
Commercial opportunity evaluation methodology
Commercial opportunities in Asia Pacific
Sponsorship Opportunities in Context: China: Alcoholic Drinks, Soft Drinks
China: young consumers drive increased consumer spending
Sponsorship overview of Chinese leagues
Commercial opportunities in China
Case study: alcoholic drinks in China
Alcoholic drinks in China: industry landscape and impact in sports
Alcoholic drinks in China: main companies and sports sponsorships
Alcoholic drinks in China: analysis of selected categories
Alcoholic drinks in China: candidates for partnership
Case study: soft drinks in China
Soft drinks in China: industry landscape and impact in sports
Soft drinks in China: main companies and sports sponsorships
Soft drinks in China: analysis of selected categories
Soft drinks in China: candidates for partnership
Sponsorship Opportunities in Context: India: Automotive, Consumer Finance
India: young urban consumers driving spending growth
Sponsorship overview of Indian Leagues
Commercial opportunities in India
Case study: automotive in India
Automotive in India: industry landscape and impact in sports
Automotive in India: main companies and sports sponsorships
Automotive in India: analysis of selected categories
Automotive in India: candidates for partnership
Case study: consumer finance in India
Consumer finance in India: industry landscape and impact in sports
Consumer finance in India: main companies and sports sponsorships
Consumer finance in India: analysis of selected categories
Consumer finance in India: candidates for partnership
Sponsorship Opportunities in Context: Japan: Consumer Electronics, Lodging
Japan: increasing number of seniors is changing the consumer profile
Sponsorship overview of Japanese Leagues
Commercial opportunities in Japan
Case study: consumer electronics in Japan
Consumer electronics in Japan: industry landscape and impact in sports
Consumer electronics in Japan: main companies and sports sponsorships
Consumer electronics in Japan: analysis of selected categories
Consumer electronics in Japan: candidates for partnership
Case study: lodging in Japan
Lodging in Japan: industry landscape and impact in sports
Lodging in Japan: main companies and sports sponsorships
Lodging in Japan: analysis of selected categories
Lodging in Japan: candidates for partnership
Sponsorship Opportunities in Context: South Korea: Airlines, Home Care
South Korea: rising income and access to credit boost expenditure
Sponsorship overview of South Korean Leagues
Commercial opportunities in South Korea
Case study: airlines in South Korea
Airlines in South Korea: industry landscape and impact in sports
Airlines in South Korea: main companies and sports sponsorships
Airlines in South Korea: analysis of selected categories
Airlines in South Korea: candidates for partnership
Case study: home care in South Korea
Home care in South Korea: industry landscape and impact in sports
Home care in South Korea: main companies and sports sponsorships
Home care in South Korea: analysis of selected categories
Home care in South Korea: candidates for partnership
Digital Landscape in Asia Pacific
Rapid digitalisation in Asia Pacific pushes the region’s appeal
India leads regional social media total digital footprint
Asia Pacific sees fastest growth in per capita consumer expenditure
Consumer Expenditure in Asia Pacific: country/city breakdown
Conclusion
Asia Pacific key takeaways: significant potential for sports sponsorships
Appendix: Methodology - League Index
Methodology for league index
Appendix: Methodology - Commercial Opportunity Evaluation
Commercial opportunity evaluation methodology (1)
Commercial opportunity evaluation methodology (2)
Commercial opportunity evaluation methodology (3)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.