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Puig SL in Beauty and Personal Care

August 2015

Puig SL is seeking to expand its geographic footprint to reduce its reliance on the flagging Western European market, but also to exploit rising spending power in frontier markets. As it continues to fortify its premium positioning, specifically in the luxury segment, the company is laying the foundations for growth in markets such as Saudi Arabia, where demand for luxury is very strong. Mass fragrances, however, should not be dismissed, especially in Brazil, where considerable rewards remain.

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Overview:

Euromonitor International's report on Puig SL delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Puig SL, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Puig SL.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Puig SL provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key company facts
Luxury segment earning Puig greater success
SWOT: Puig SL
International markets at the forefront for Puig

Competitive Positioning

Puig’s Western dependency gradually subsiding
Puig’s specialist status widens competitive distance with its rivals
Premium fragrances give better view of competitive position

Market Assessment

Broad but incomplete geographic presence
Fragrances remain focal point; skin care a losing battle
Puig looking to deepen penetration in its geographic footprint

Geographic and Category Opportunities

Forecast recovery in premium fragrances will benefit Puig
Premium fragrances is Puig’s key forte
Puig’s focus on high value fragrances strengthens opportunity
Domestic weakness underpins need for new markets
Mass sales of diminishing contribution to Puig
Streamlining mass fragrances portfolio would boost Puig’s revenue
Jean Paul Gaultier acquisition lifts Puig’s share but revival needed
High levels of scent use in Brazil makes fragrances resilient
The Middle East the next target premium market for Puig
Culturally-suited scents hold better odds for Puig in the Middle East
Is South Africa the next premium fragrances market?
Fragrance ancillaries a more promising source of growth in Asia

Brand Strategy

Multi-brand strategy suits Puig
Fashion association buttresses fragrance brands
Puig in pursuit of luxury brand ownership

Operations

Operations

Recommendations

Finding room to grow

Appendix

Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
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