Puig SL is seeking to expand its geographic footprint to reduce its reliance on the flagging Western European market, but also to exploit rising spending power in frontier markets. As it continues to fortify its premium positioning, specifically in the luxury segment, the company is laying the foundations for growth in markets such as Saudi Arabia, where demand for luxury is very strong. Mass fragrances, however, should not be dismissed, especially in Brazil, where considerable rewards remain.
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Euromonitor International's report on Puig SL delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Puig SL, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Puig SL.
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