Pursuit of Value


Megatrends: Middle Class Reset

Jan 2022

Even as the middle class in many countries are struggling financially as well as facing economic uncertainty, middle-class consumers continue to be an important (if not the most important) target for global businesses. Insights into the Middle Class…

USD 1,325
Strategy Briefing

Megatrends, Sponsorships and Activation Strategies in Sports

Aug 2019

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving…

USD 1,325
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