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PVH Corp in Apparel and Footwear

September 2014

PVH Corp is in prime position to capitalise on a number of macro trends in the apparel and footwear market, such as the menswear renaissance and the growth of affordable luxury. The strong brand equity of its main brands, Tommy Hilfiger and Calvin Klein, hold it in good stead to cater to aspirational middle classes in Asia Pacific and Latin America. However, the complexity of the company’s licensing and distribution agreements could weigh down on the company’s growth potential.

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Overview:

Euromonitor International's report on PVH Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of PVH Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PVH Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of PVH Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Introduction

Scope

Strategic Evaluation

Key company facts
Financial overview
SWOT: PVH Corp
Strategic objectives and challenges

Competitive Positioning

PVH Corp follows an acquisition-fuelled growth strategy
Acquisitions give company a major boost in global rankings

Market Assessment

PVH Corp shows a focus on niche premium categories
PVH Corp strives for stronger regional penetration
Calvin Klein vs Tommy Hilfiger: Mirrored international strategies

Geographic and Category Opportunities

PVH Corp has a strong foothold in home market of North America
Downward pricing pressure challenges Calvin Klein turnaround
PVH Corp benefits from the menswear renaissance
Affordable luxury uptick benefits Calvin Klein in Europe
Western Europe offers strong prospects for Calvin Klein jeans…
…but denim market performance varies widely by country
Activewear offshoot could lift Calvin Klein’s performance
The allure of Asia Pacific’s aspirational middle classes
Calvin Klein tops Asia Pacific’s super premium jeans chart
Growing sophistication of China’s luxury market benefits PVH Corp
Latin America’s protectionism does not deter PVH Corp’s growth
Brazil is a prime opportunity for Calvin Klein jeans in Latin America
Calvin Klein misses out on dynamism in women’s underwear

Brand S trategy

PVH Corp focuses on premium price tiers

Brand Strategy

Calvin Klein ups its cool quotient
Tommy Hilfiger tries to appeal to new consumers
Heritage brands could offer divestment opportunities

Operations

PVH Corp works with a global sourcing and distribution network

Recommendations

Streamline operations for swifter growth
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