PZ Cussons’ profile in beauty and personal care is centred on bath and shower, although the company has increased its presence in other categories such as hair care with acquisitions of more premium-positioned brands. The company remains dependent on a small number of disparate markets, largely as a result of its strategy to focus on select markets. Nevertheless, it has the potential to become an important regional company, specifically in Asia Pacific.
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Euromonitor International's report on PZ Cussons Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of PZ Cussons Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PZ Cussons Plc.
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