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PZ Cussons Plc in Beauty and Personal Care

September 2013

PZ Cussons’ profile in beauty and personal care is centred on bath and shower, although the company has increased its presence in other categories such as hair care with acquisitions of more premium-positioned brands. The company remains dependent on a small number of disparate markets, largely as a result of its strategy to focus on select markets. Nevertheless, it has the potential to become an important regional company, specifically in Asia Pacific.

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Overview:

Euromonitor International's report on PZ Cussons Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of PZ Cussons Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PZ Cussons Plc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of PZ Cussons Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key company facts
Return to profitable growth in financial year 2013
SWOT: PZ Cussons Plc
Beauty brands and baby care key focus areas

Competitive Positioning

Positive growth throughout review period
PZ Cussons a small player in global BPC

Market Assessment

PZ Cussons aims to widen its geographic reach
Cross-category presence but bath and shower remains core area

Category and Geographic Opportunities

Top markets encompass developed as well as emerging markets
Soap and body wash/shower gel key categories within bath/shower
Emerging markets will drive bath and shower growth
PZ Cussons strongly positioned in UK bath and shower
PZ Cussons expands in baby care
The Sanctuary enters UK anti-agers category
PZ Cussons expands geographic presence of St Tropez
Hair care of increasing importance
Nigeria PZ Cussons’ largest international market
Increasing competition in Indonesian baby & child-specific products

Brand Strategy

Core brands complemented by strong local brands
Imperial Leather continues to grow despite competition from Radox
Carex strongly positioned

Operations

Supply chain optimisation in response to fall in profitability
PZ Cussons’ manufacturing footprint

Recommendations

Asia offers opportunity for PZ Cussons to become regional player
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