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PZ Cussons Plc in Home Care

May 2018

PZ Cussons is facing up to a number of significant challenges, including the geographic expansion of multinational rivals, the development of local players in emerging markets and the rise of eco-focused brands in developed ones. This profile analyses the effectiveness of the company’s locally-focused strategy in response to rapidly evolving and diverse market conditions, as well as considering the importance of home care in its broader operations.

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Euromonitor International's report on PZ Cussons Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of PZ Cussons Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PZ Cussons Plc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of PZ Cussons Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Financial performance in 2017
Africa drives revenue growth in H1 2018
SWOT: PZ Cussons Plc
Strategic objectives and challenges

Competitive Positioning

P&G sees share decline, as Unilever and SC Johnson gain ground
Movement up top, as leaders grow in significance
Strong finish to the review period
Head-to-head with Unilever in key markets
2017 overlap growth/decline segments: PZ Cussons vs Unilever

Market Assessment

Growing reliance on two regional markets
Focus on laundry care and dishwashing
Pressure to expand in core region

Laundry Care

Affordability and versatility drive key category growth in Nigeria
Competition intensifies in single growth subcategory
Shift to liquid format in Australia
Limited presence in China


Ongoing share decline in Australian hand dishwashing
P&G a growing threat in automatic dishwashing
Hand dishwashing to grow despite rising dishwasher ownership
Responding to challenges in Nigeria
Lacking presence in key growth markets
Share decline in domestic market

Surface Care

Opportunities in key surface care categories

Brand Strategy

Geographically fragmented portfolio
Lone major international brand


Production and distribution


Strategic focus and investment required

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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