PZ Cussons is facing up to a number of significant challenges, including the geographic expansion of multinational rivals, the development of local players in emerging markets and the rise of eco-focused brands in developed ones. This profile ...
PZ Cussons’ profile in beauty and personal care is centred on bath and shower, although the company has increased its presence in other categories such as hair care with acquisitions of more premium-positioned brands. The company remains dependent on...
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.Learn More