Qantas Airways Ltd in Travel

Company Profile

About This Report

Sep 2017

The Transformation Program developed by Qantas was pivotal in bringing the airline back to the game and setting the guidelines for continuous growth. It is up to Qantas now to maintain the good momentum and reach out to the world.

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Qantas Airways Ltd in Travel

Euromonitor International's report on Qantas Airways Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Transportation market and the global economy.

Company and market share data provide a detailed look at the financial position of Qantas Airways Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Qantas Airways Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Qantas Airways Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Transportation research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Brand portfolio
Financial assessment (1)
Financial assessment (2)
SWOT: Qantas Airways Ltd
Key strategic objectives and challenges

Competitive Positioning

Qantas lags behind the global industry
Global ranking
Regional performance

Geographic and Category Opportunities

New gateway to North America
Capitalising on Asia’s growth potential
Strategic partnerships
Category focus: A380 cabin revamped
Category focus: New A380 cabin at a glance

Brand Strategy

Brand strategy at a glance
Chat Bot Concierge by Qantas
Focus on one-to-one communication


Streamlining the journey between Australia and New Zealand
Fleet restructuring to boost margins
Fuel efficiency measures
Loyalty is key to generating higher ancillary revenues
Ambitious plans for Qantas loyalty programme
Loyalty is the new cash cow


Financial health and continuous growth