The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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In 2016, the United Kingdom (UK) voted to leave the European Union (EU), an unprecedented step by a member state. Although a transition deal was agreed in March 2018, the UK has not clarified exactly what future relations it seeks and time is running out. Euromonitor International’s Analytics models contain a range of Brexit scenarios, to help you stay up-to-date on developments and understand the impact on UK consumer goods industries, the economy, and consumers.
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The category benefiting the most would be spirits, as exports of scotch and English gin to the EU would be able to continue uninterrupted.
A Light Brexit scenario would help reinvigorate consumer spending in Liverpool, which over 2012-2017 struggled – growing by 4.4% in real terms –the lowest of any UK city analysed by Passport Cities.
The UK’s total consumer expenditure is set to rise by only 4.9% in real terms during 2017-2022 in a No-Deal Brexit, down from the 7.1% baseline real growth forecast amid greater economic uncertainty, less investment, lower employment, and weak real income gains.
Real GDP growth would contract by 2.7 percentage points over 2019-2022relative to the baseline, as a result of the uncertainty and deprivation of single market benefits.
The high income elasticity of milk alternatives puts it at risk in the Brexit environment. The movement from dairy to more expensive milk alternatives has been gathering pace but the slowdown in the economy could potentially disrupt that.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.