Rakuten Inc has become one of the most recognised e-commerce companies in all of Japan. With its online marketplace, Rakuten Ichiba, and reward programme Rakuten Super Points, the company has attracted a large number of loyal customers. With an ageing society now weakening the purchasing power of Japanese consumers in the long term, Rakuten seeks to expand its reach into different business areas and a greater number of international markets.
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Euromonitor International's report on Rakuten Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Rakuten Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Rakuten Inc.
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