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Rakuten Inc

March 2020

Rakuten Inc has become one of the most recognised e-commerce companies in all of Japan. With its online marketplace, Rakuten Ichiba, and reward programme Rakuten Super Points, the company has attracted a large number of loyal customers. With an ageing society now weakening the purchasing power of Japanese consumers in the long term, Rakuten seeks to expand its reach into different business areas and a greater number of international markets.

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Overview:

Euromonitor International's report on Rakuten Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Rakuten Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Rakuten Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Rakuten Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Regional close-ups
Strategic objectives and challenges
Omnichannel strategy details
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