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Strategy Briefing

Rationalisation and Geographic Expansion Remain Key to Growth in Packaged Food

64 pages, Dec 2009

US$2,000

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The unstable economic climate has reiterated the need for packaged food companies to have a balanced geographic presence between mature and emerging markets. This combined with the desire to maximise returns through focusing on core categories, has meant that divestments and acquisitions remain important corporate levers. Tactically, as consumer spending has tightened, managing price positioning and promotional activities has become even more critical.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

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Downloadable from MyPages

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Introduction

Scope

Key Strategies

Global Packaged Food Market Landscape

New Wave of M&A Activities in FMCG Markets

Highly Fragmented Global Packaged Food Market

Leading Industry Players’ Performance

Intense Competition for Greater Market Share

Market Assessment in Light of Company Results

Some Companies Return to Volume Growth

Net Earnings Still Under Pressure

Portfolio Rationalisation

Leaner Organisations

Successful Portfolio Reorientation Strategies H&W Aligned

Danone Most Profoundly Transformed

Exclusively Premium-Priced Portfolio Struggles in Recession

Unilever’s Strategic Divestments

Unilever Narrows the Range of its Focus Categories

Kraft Lags Behind Global Market Growth

Kraft’s Restructured Portfolio Less Focused on Growth Areas

Health & Wellness Stays in Focus

Long-term H&W Commitments

Constantly Revolving Sub-Trends Drive H&W Market

Danone and Nestlé Takes Research to New Levels

Case Study: High Level of Consolidation in Baby Food

Danone’s Access to Global Baby Food via Acquisition

Nestlé in the North American Baby Food Market

Comparison of Return on Investments

Further Consolidation in Confectionery

Confectionery Market Consolidation

Expansion in Emerging Markets

Mars - Confectionery Growth Opportunities

Decision time for Cadbury

Kraft Seeks Global Leadership in Confectionery

Kraft’s Expansion in Biscuits in Europe

Geographic Expansion to Reduce Reliance on Mature Markets Markets

Multinationals’ More Balanced Geographic Market Presence

Geographic Expansion to Reduce Reliance on Mature Markets

Geographic Market Expansion in Focus

Diverse Strategies and Results

Recent Large-Scale M&A Activities

Case Study: Hershey - International Expansion

Case Study: Hershey - Strongly Focused on Asian Markets

Emerging Market Players’ Access to International Arena

Eastern Europe M&A

Russia Still an Attractive Target Market

Case Study: Lactalis - European Growth Path

Growth Opportunities with H&W in Western Europe

Recessionary Trends Drive Portfolio Development

Economic Downturn Boosts Sales of Value Items

Companies Face Strong Competition from Private Label

Price-Consciousness Fuels Growth of Private Label

Mass vs. Premium Confectionery in the Downturn

Over the Long Term in Confectionery

Brand Building by Intense Advertising Activities

Strategies to Widen Consumer Base

Future Developments

Further Large-Scale Market Consolidation Possible

Recent Acquisition Attempt

Focused Portfolios and Wide Geographic Reach Key to Growth

Leading Players’ Strategy Evaluation (1)

Leading Players’ Strategy Evaluation (2)

Report Definitions

Data Parameters

Product Definitions

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Megatrends

Strategy Briefing

Rationalisation and Geographic Expansion Remain Key to Growth in Packaged Food

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key Strategies

Global Packaged Food Market Landscape

New Wave of M&A Activities in FMCG Markets

Highly Fragmented Global Packaged Food Market

Leading Industry Players’ Performance

Intense Competition for Greater Market Share

Market Assessment in Light of Company Results

Some Companies Return to Volume Growth

Net Earnings Still Under Pressure

Portfolio Rationalisation

Leaner Organisations

Successful Portfolio Reorientation Strategies H&W Aligned

Danone Most Profoundly Transformed

Exclusively Premium-Priced Portfolio Struggles in Recession

Unilever’s Strategic Divestments

Unilever Narrows the Range of its Focus Categories

Kraft Lags Behind Global Market Growth

Kraft’s Restructured Portfolio Less Focused on Growth Areas

Health & Wellness Stays in Focus

Long-term H&W Commitments

Constantly Revolving Sub-Trends Drive H&W Market

Danone and Nestlé Takes Research to New Levels

Case Study: High Level of Consolidation in Baby Food

Danone’s Access to Global Baby Food via Acquisition

Nestlé in the North American Baby Food Market

Comparison of Return on Investments

Further Consolidation in Confectionery

Confectionery Market Consolidation

Expansion in Emerging Markets

Mars - Confectionery Growth Opportunities

Decision time for Cadbury

Kraft Seeks Global Leadership in Confectionery

Kraft’s Expansion in Biscuits in Europe

Geographic Expansion to Reduce Reliance on Mature Markets Markets

Multinationals’ More Balanced Geographic Market Presence

Geographic Expansion to Reduce Reliance on Mature Markets

Geographic Market Expansion in Focus

Diverse Strategies and Results

Recent Large-Scale M&A Activities

Case Study: Hershey - International Expansion

Case Study: Hershey - Strongly Focused on Asian Markets

Emerging Market Players’ Access to International Arena

Eastern Europe M&A

Russia Still an Attractive Target Market

Case Study: Lactalis - European Growth Path

Growth Opportunities with H&W in Western Europe

Recessionary Trends Drive Portfolio Development

Economic Downturn Boosts Sales of Value Items

Companies Face Strong Competition from Private Label

Price-Consciousness Fuels Growth of Private Label

Mass vs. Premium Confectionery in the Downturn

Over the Long Term in Confectionery

Brand Building by Intense Advertising Activities

Strategies to Widen Consumer Base

Future Developments

Further Large-Scale Market Consolidation Possible

Recent Acquisition Attempt

Focused Portfolios and Wide Geographic Reach Key to Growth

Leading Players’ Strategy Evaluation (1)

Leading Players’ Strategy Evaluation (2)

Report Definitions

Data Parameters

Product Definitions

Why buy this report?

Want to find out more about this report?