Executive Summary

Nov 2019
PROSPECTS
Ready meals will experience strong growth, particularly amongst younger, urban consumers

The popularity of ready meals is expected to remain concentrated amongst a small niche, targeting affluent and urban younger consumers. However, intensification in the pace of life and prices of fresh food rising will alter cooking behaviours at home and may benefit the growth of ready meals.

Frozen pizza will experience growth, being a solution to the growing demand for convenient meals 

Over the forecast period, frozen pizza is expected to be the fastest-growing product within ready meals. This growth is attributed to the fact that frozen pizza is emerging from a very low volume base.

Growth will be slower over the forecast period, with numerous launches boosting review period growth

Over the forecast period, ready meals is expected to enjoy positive performance, but posting lower CAGRs than the review period. This lower CAGR rate is because the review period saw the introduction of many new ready meals, with sales thus growing rapidly at a rate that is likely to prove unsustainable in the forecast period.

COMPETITIVE LANDSCAPE
Conserverie des Viandes d’Algerie sarl leads ready meals with Bellat 

Domestic offering Conserverie des Viandes d’Algerie sarl, continues to lead ready meals in 2019. The player's leadership is attributed to the popularity of its flagship brand Bellat, a brand founded in 1970 who specialises in meat products.

Domestic players are gaining ground in ready meals thanks to import restrictions

As ready meals is a relatively new offering in Algeria, all players, either domestic or international, are still establishing their positions in the landscape. Apart from the second leading French player Cie Générale de Conserves, local brands are increasingly gaining their place in ready meals, primarily due to the growing restrictions on imports in Algeria as a consequence of the economic crisis.

Most offerings are imported, with many consumers struggling to afford prices

In 2019, imported premium brands dominated ready meals, and as most products are imported, they are unaffordable to average income consumers. This has been worsened by the decline in the local currency, due to the Algerian economy crisis driven by international oil prices falling.

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Ready Meals in Algeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Algeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Algeria?
  • What are the major brands in Algeria?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in Algeria - Category analysis

HEADLINES

PROSPECTS

Ready meals will experience strong growth, particularly amongst younger, urban consumers
Frozen pizza will experience growth, being a solution to the growing demand for convenient meals 
Growth will be slower over the forecast period, with numerous launches boosting review period growth

COMPETITIVE LANDSCAPE

Conserverie des Viandes d’Algerie sarl leads ready meals with Bellat 
Domestic players are gaining ground in ready meals thanks to import restrictions
Most offerings are imported, with many consumers struggling to afford prices

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2014-2019
Table 2 Sales of Ready Meals by Category: Value 2014-2019
Table 3 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 4 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 6 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 7 Distribution of Ready Meals by Format: % Value 2014-2019
Table 8 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 9 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Packaged Food in Algeria - Industry Overview

EXECUTIVE SUMMARY

Low disposable income levels threaten packaged food
Demand for quick, convenient meals boosts value sales for packaged goods
The ban on imports is positive news for domestic players
Independent small grocers are the leading distribution channel, benefiting from an extensive presence in Algeria
Demographic trends will drive growth in packaged food consumption over the forecast period

FOODSERVICE

Sales to Foodservice
Packaged food volume sales to foodservice will increase as busy consumers eat out more often
A rise in chained players will boost value sales
Foodservice volume sales are set to remain low despite an increase in consumers
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources