COVID-19 will be a mixed blessing for ready meals in Algeria, with conflicting trends pulling the category in different directions. Lockdown restrictions as a result of COVID-19 has meant Algerians have spent increasing amounts of time at home in 2020.
Domestic company Conserverie des Viandes d’Algerie sarl, continues to lead ready meals in 2020. The player's leadership is attributed to the popularity of its flagship brand Bellat, a brand founded in 1970 which specialises in meat products.
As ready meals is a relatively new offering in Algeria, all players, either domestic or international, are still establishing their positions in the landscape. Apart from the second leading French player Cie Générale de Conserves, local brands are increasingly gaining their place in ready meals, primarily due to the growing restrictions on imports in Algeria as a consequence of the economic crisis.
The popularity of ready meals is expected to remain concentrated amongst a small niche, targeting affluent and urban younger consumers. However, intensification in the pace of life and prices of fresh food rising will alter cooking behaviours at home and may benefit the growth of ready meals.
Over the forecast period, frozen pizza is expected to be the fastest-growing product within ready meals over the forecast period. This growth is attributed to the fact that frozen pizza is emerging from a very low volume base.
Over the forecast period, ready meals is expected to enjoy positive performance, but posting lower CAGRs than the review period. This lower CAGR rate is because the review period saw the introduction of many new ready meals, with sales thus growing rapidly at a rate that is likely to prove unsustainable in the forecast period.
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Understand the latest market trends and future growth opportunities for the Ready Meals industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ready Meals research and analysis database.
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