The popularity of ready meals is expected to remain concentrated amongst a small niche, targeting affluent and urban younger consumers. However, intensification in the pace of life and prices of fresh food rising will alter cooking behaviours at home and may benefit the growth of ready meals.
Over the forecast period, frozen pizza is expected to be the fastest-growing product within ready meals. This growth is attributed to the fact that frozen pizza is emerging from a very low volume base.
Over the forecast period, ready meals is expected to enjoy positive performance, but posting lower CAGRs than the review period. This lower CAGR rate is because the review period saw the introduction of many new ready meals, with sales thus growing rapidly at a rate that is likely to prove unsustainable in the forecast period.
Domestic offering Conserverie des Viandes d’Algerie sarl, continues to lead ready meals in 2019. The player's leadership is attributed to the popularity of its flagship brand Bellat, a brand founded in 1970 who specialises in meat products.
As ready meals is a relatively new offering in Algeria, all players, either domestic or international, are still establishing their positions in the landscape. Apart from the second leading French player Cie Générale de Conserves, local brands are increasingly gaining their place in ready meals, primarily due to the growing restrictions on imports in Algeria as a consequence of the economic crisis.
In 2019, imported premium brands dominated ready meals, and as most products are imported, they are unaffordable to average income consumers. This has been worsened by the decline in the local currency, due to the Algerian economy crisis driven by international oil prices falling.
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This industry report originates from Passport, our Packaged Food market research database.