Volume sales of ready meals remained flat in 2018. This performance could have been even worse if it had not been for the large number of promotions and discounts offered by the leading chains of supermarkets and hypermarkets, such as Coto, Vea and Carrefour.
One of the main problems faced by the ready meals category in Argentina is a limited range of products. This is largely a result of their high unit prices.
Supermarkets remained the most important distribution channel for ready meals in 2018, followed by hypermarkets. This can be largely attributed to the fact that these channels, unlike others, have freezers.
Congelados del Sur underwent a significant transformation over the review period. During the early part it focused on the production and marketing of its Mondo Frizzatta brand.
Molinos Río de la Plata remained the clear leader in ready meals in Argentina in 2018. The company’s position is largely down to its strength in dried ready meals through the Gallo brand and in frozen ready meals through its Matarazzo brand.
Argentinians have a strong preference for dishes from Italy and Spain due to the high number of immigrants arriving in Argentina from these countries in the late 19th and early 20th centuries. Consequently, ready meals is dominated by dishes from these nations.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ready meals industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Ready meals in Argentina market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.