Executive Summary

Nov 2018
PROSPECTS
Promotions used by the leading chains to boost sales

Volume sales of ready meals remained flat in 2018. This performance could have been even worse if it had not been for the large number of promotions and discounts offered by the leading chains of supermarkets and hypermarkets, such as Coto, Vea and Carrefour.

Limited product variety hampers growth

One of the main problems faced by the ready meals category in Argentina is a limited range of products. This is largely a result of their high unit prices.

Hypermarkets and supermarkets dominate sales

Supermarkets remained the most important distribution channel for ready meals in 2018, followed by hypermarkets. This can be largely attributed to the fact that these channels, unlike others, have freezers.

COMPETITIVE LANDSCAPE
Congelados del Sur focuses on the production of private label products

Congelados del Sur underwent a significant transformation over the review period. During the early part it focused on the production and marketing of its Mondo Frizzatta brand.

Molinos Río de la Plata remains the clear leader in ready meals

Molinos Río de la Plata remained the clear leader in ready meals in Argentina in 2018. The company’s position is largely down to its strength in dried ready meals through the Gallo brand and in frozen ready meals through its Matarazzo brand.

Italian food dominates the category

Argentinians have a strong preference for dishes from Italy and Spain due to the high number of immigrants arriving in Argentina from these countries in the late 19th and early 20th centuries. Consequently, ready meals is dominated by dishes from these nations.

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Ready Meals in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Argentina?
  • What are the major brands in Argentina?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in Argentina - Category analysis

HEADLINES

PROSPECTS

Promotions used by the leading chains to boost sales
Limited product variety hampers growth
Hypermarkets and supermarkets dominate sales

COMPETITIVE LANDSCAPE

Congelados del Sur focuses on the production of private label products
Molinos Río de la Plata remains the clear leader in ready meals
Italian food dominates the category

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2013-2018
Table 2 Sales of Ready Meals by Category: Value 2013-2018
Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 5 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 6 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 7 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 8 Distribution of Ready Meals by Format: % Value 2013-2018
Table 9 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 10 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales fall for third consecutive year
Promotions and discounts to maintain sales
Small companies take advantage of SanCor crisis
Other grocery retailers continue to gain ground
Recovery of packaged food sales expected

FOODSERVICE

Sales to Foodservice
Small companies supply large customers
Unpackaged food wins sales share
Sales of packaged food to foodservice fall again
Consumer Foodservice
Fast food wins customers
Value sales grow below rate of inflation
Encouraging horizon for consumer foodservice

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources