Ready meals is set to record a decline in value and volume sales in 2021 compared to exceptionally high sales in 2020. Consumers spend less time at home in 2021 compared to 2020 as lockdown measures are relaxed.
Supermarkets is the major channel for ready meals and accounts for nearly half of total ready meals value sales in 2021. Given the virtual lack of true convenience stores, the regional coverage of supermarkets is very dense.
Rewe International leads value sales in ready meals in 2021, thanks to the strong performance of its private labels including Chef Menü in chilled ready meals and Simply Good in prepared salads, among others. Dr Oetker takes second position, due to its lead in frozen pizza.
Ready meals is predicted to record solid growth throughout the forecast period will be the strongest performer overall among cooking ingredients and meals. Ready meals will continue to benefit from their convenience factor.
Traditionally, ready meals have been largely perceived as unhealthy, but the efforts of players to address the growing demand for healthier but still convenient at-home meal solutions has changed that perception significantly and that is expected to continue apace over the forecast period. Convenience combined with nutrition and health are likely to be the key attributes promoted by ready meals players over the forecast period.
Chilled ready meals will generate the largest amount of value sales within ready meals throughout the forecast period. While chilled ready meals offer convenience, they are also in line with the ongoing health and wellness trend in Austria.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ready Meals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ready Meals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shelf stable, dried, chilled and frozen ready meals. They have a high degree of readiness and convenience. In most instances they are ready-to-heat or ready-to-eat. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’.See All of Our Definitions
This report originates from Passport, our Ready Meals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!