Ready Meals in Austria

November 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Ready Meals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Ready Meals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ready Meals in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ready Meals in Austria?
  • Which are the leading brands in Ready Meals in Austria?
  • How are products distributed in Ready Meals in Austria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ready Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Ready Meals in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Value sales of ready meals spike in 2020 as consumers settle in at home due to pandemic-related restrictions
Dinner mixes sees value sales surge in 2020 as Austrians seek better meal options during pandemic
Despite slip in value share, Rewe International maintains leadership in ready meals in 2020

RECOVERY AND OPPORTUNITIES

Value sales of ready meals to bounce back with steady growth over the forecast period
Ready meals to continue to address growing demand for healthier but convenient meal solutions
Freshness expected to become more important for ready meals over the forecast period

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2015-2020 Table 2 Sales of Ready Meals by Category: Value 2015-2020 Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 7 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 8 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 9 Distribution of Ready Meals by Format: % Value 2015-2020 Table 10 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 11 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
The lockdown causes sales to decline, while ongoing restrictions reduce foodservice orders Increase in takeaway and delivery services, as foodservice outlets close during lockdown Retail sales of packaged food are set to compensate for low foodservice figures
Consumer Foodservice
Closures and ongoing regulations restrict sales for consumer foodservice The impact of COVID-19 on tourism dampens sales for consumer foodservice COVID-19 impacts consumer foodservice sales at Christmas, as restrictions remain in place
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 14 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2015-2020 Table 19 Sales of Packaged Food by Category: Value 2015-2020 Table 20 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 21 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 22 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 23 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 24 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 25 Penetration of Private Label by Category: % Value 2015-2020 Table 26 Distribution of Packaged Food by Format: % Value 2015-2020 Table 27 Distribution of Packaged Food by Format and Category: % Value 2020 Table 28 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Ready Meals research and analysis database.

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