In current value terms, ready meals will see a similar growth in 2020 as in the previous year, while in retail volume terms sales will grow at a higher rate. As the country went into lockdown in the first quarter of the year, Azerbaijani consumers purchased ready meals in greater quantities than usual, out of fear of shortages.
During the review period, ready meals showed growth in both retail current value and volume terms. This growth was attributed to the growing employment rate, specifically with the increasing number of female employees.
Avrora Ltd will continue to lead ready meals in 2020, due to strong local distribution and its well-known established brands Rollton, Big-Bon and Big Lunch. Avrora is one of the largest distributors of imported packaged food in Azerbaijan.
Over the forecast period, the gap between supermarkets and independent small grocers is expected to further widen in favour of the modern channel. Modern outlets, but particularly supermarkets, will benefit from wider product offerings and lower costs per unit due to established relationships with manufacturers and suppliers.
Despite the growing sales of ready meals as quick-to-prepare options amid busier consumer lifestyles, negative publicity has persisted, including concerning the nutritional quality of ready meals. They are perceived as a poor substitute to home-prepared food in terms of their nutritional benefits.
Most ready meals are imported from neighbouring countries to Azerbaijan, with a limited number of local brands appearing sporadically. An exception to this is Qafqaz-Konserv Zavodu MMC that proposes, as an extension to its pickled product offering, ready meals that appeal to the local taste.
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Understand the latest market trends and future growth opportunities for the Ready Meals industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ready Meals research and analysis database.
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