Executive Summary

Nov 2018
PROSPECTS
Tradition is against ready meals

Ready meals sales in Bosnia-Herzegovina declined throughout the review period. The range of ready meals available in the country during the review period did not improve, but even degraded as Jami doo withdrew from the competition.

Dried ready meals positioned as Italian cuisine

Dried ready meals in Bosnia-Herzegovina grew marginally in retail current value terms during 2018 and was the only format within ready meals not to record value decline. Dried ready meals available in the country are typically brand extensions of popular soup brands, delivering easy-to-prepare Italian dishes to consumers seeking convenience.

Demographics influence ready meals

In terms of how demographics has an impact on ready meals, one key barrier to the stronger expansion of ready meals in Bosnia-Herzegovina is the fact that young individuals typically do not leave home before they get married, but stay with their parents and thus eat traditional home-made family food. Those who do leave home for college or other reasons typically have less of an aversion to ready meals, but they are in the minority.

COMPETITIVE LANDSCAPE
Regionals dominate ready meals

Regional manufacturers, led by Podravka doo and Ledo doo, dominate ready meals in Bosnia-Herzegovina. Sales are still too small and too volatile to attract the attention and commitment of big international players, especially considering the sharp dips in demand recorded during the review period.

Leading players do not compete directly

The leading players in ready meals, Podravka and Ledo, do not compete directly, as Podravka specialises in shelf stable and dried ready meals, while Ledo’s focus is on frozen varieties. Furthermore, Podravka’s range of ready meals is more traditional, whereas Ledo is a relative newcomer, carrying products that are more appealing to a younger consumer base, such as frozen pizza.

Domestic players’ interest in ready meals is weak

While regional manufacturers dominate ready meals, domestic players have been withdrawing, notably Jami doo, which has heavily invested in ready meals but has found no justification to pursuit it further, recognising consumers’ aversion to the format. Originally, Jami aimed to deliver traditional Bosnian cuisine in a ready meals format, but remains exclusively present in ready meals with its frozen pizza range.

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Ready Meals in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Tradition is against ready meals
Dried ready meals positioned as Italian cuisine
Demographics influence ready meals

COMPETITIVE LANDSCAPE

Regionals dominate ready meals
Leading players do not compete directly
Domestic players’ interest in ready meals is weak

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2013-2018
Table 2 Sales of Ready Meals by Category: Value 2013-2018
Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 6 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 7 Distribution of Ready Meals by Format: % Value 2013-2018
Table 8 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 9 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Packaged Food in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Long-term trends continue to support positive development of packaged food
Packaged food posts record-breaking current value growth in 2018
Regional players maintain their lead in packaged food
Independent small grocers continue to lose ground to modern chained formats
Rising disposable incomes should bolster market performance over 2018-2023

FOODSERVICE

Sales to Foodservice
Dairy and other basic staples are the main packaged food product types used by foodservice players
More businesses that deliver packaged food to foodservice players emerge in Bosnia-Herzegovina
Packaged leavened bread records dynamic growth in foodservice volume sales
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources