In 2020, ready meals benefited from home seclusion and stockpiling at the beginning of the quarantine period resulting from the COVID 19 pandemic. Frozen products, in particular, were given a boost due to their longer shelf-life and convenience.
Frozen ready meals continues to lead sales of ready meals in Brazil, providing a practical solution when consumers are short on meal preparation time. The consumer search for practicality among ready meals is also reflected in how retailers sell these products.
While there is high concentration among the top two players (BRF and JBS), small and regional brands still account for around a third of the ready meals market in 2020. Smaller companies continue to enter ready meals, posing competition for the established players with their offer of innovation by moving into different food segments such as fortified or vegan.
Ready meals is expected to grow twice as fast in the forecast period in retail volume terms as many consumers will be permanently working from home and, therefore, also cooking at home more often. Options that focus on convenience and health attributes are expected to be the most likely to succeed as these products are not often perceived as healthy.
While there is high concentration among the top two players (BRF and JBS), small and regional brands still account for around a third of the ready meals market. In this sense, the market is expected to be increasingly polarised, with companies either aiming to offer more affordable and basic products or more premium and healthy ones.
Sales of chilled ready meals remained negligible in Brazil in 2020. However, JBS SA, an important player in frozen ready meals and the leading player in shelf stable ready meals in Brazil, has released a chilled ready meals line called Seara Rotisserie which it has also extended with Seara Rotisserie Fit.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Ready Meals industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Ready Meals industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Ready Meals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page