Ready meals remains a small category in the Colombian market, with demand largely limited to urban middle class consumers with higher incomes and access to these products. Despite increasingly hectic lifestyles, and less time to cook full meals, most Colombians still opt to prepare meals at home from scratch using fresh food.
During the COVID-19 crisis, typical ready meals products sold at brick-and-mortar stores have seen competition from products that are not available at retail stores but sold and promoted through social networks. Indeed, this trend strengthened in 2021.
Industria de Alimentos Zenú continues to lead the fragmented ready meals category in Colombia. The company has a varied offer spanning most areas of ready meals, including products such as canned meatballs, frozen lasagna, empanadas, and pizza.
Ready meals is expected to see retail volumes decline over the forecast period. The issuance of regulations regarding mandatory black seals (Resolución 810 2021) for products containing high levels of sodium, fat or sugar will have a negative impact on most categories of ready meals.
Although, in the midst of the COVID-19 pandemic, many Colombians looked to adopt healthier lifestyles, this had a negligible impact on demand for prepared salads. The variety of the product offer is limited in the category, which is mostly comprised of products such as chopped lettuce and spinach.
New business models focused on home-made food that is vacuum-packed and sold frozen or chilled have surged and strengthened during the COVID-19 crisis and are likely to continue to succeed during the forecast period. This segment offers a wide and diverse range of products, addressing consumers’ desire for new flavours and providing convenient meal solutions for busy consumers and small households, mostly in large cities.
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Understand the latest market trends and future growth opportunities for the Ready Meals industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ready Meals industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shelf stable, dried, chilled and frozen ready meals. They have a high degree of readiness and convenience. In most instances they are ready-to-heat or ready-to-eat. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’.See All of Our Definitions
This report originates from Passport, our Ready Meals research and analysis database.
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