Executive Summary

Nov 2018
PROSPECTS
The significant negative influence of the foodservice industry still being seen

Over the review period, sales of ready meals continued to be threatened by the relatively low prices of meals offered in the foodservice industry: restaurants, hotels etc. Compared to the European average, Croatia has always offered favourable value for money when dining out.

The tin can is still the queen of ready meals

With all the variants and combinations seen in ready meals, those packed in tin cans still prevail. Being the first and, for years, the only format of ready meals available, shelf stable ready meals in cans still enjoy the first mover advantage and have a loyal consumer base.

Smallest categories grow fastest

Croatian ready meals does not seem eager to fill every possible type: for instance, dinner mixes and all chilled types of ready meals are not properly represented on retail shelves. The product portfolio on offer in ready meals is rather narrow.

COMPETITIVE LANDSCAPE
Podravka builds its leadership on traditional formats

Although the number of meal solution combinations in low in Croatia, this does not mean that the number of manufacturers is low; in fact, the competitive landscape is fragmented, with only one visible leading player protruding from the crowd. Podravka dd, a leading domestic packaged food company, has been established the longest and retains its position despite slowly losing value share.

Ready meals – a playground for local companies

There are a significant number of local companies besides Podravka dd which offer similar products within shelf stable ready meals. They make up the bulk of total sales of ready meals, basing their offer entirely on shelf stable ready meals.

Private label struggles against small economy brands

Despite their small production quantities, local manufacturers manage to keep their prices low, directly threatening other economy players, particularly private label. Consumers maintain a reasonably high level of brand loyalty and will always opt for a known local brand over private label of uncertain origin.

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Ready Meals in Croatia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Croatia?
  • What are the major brands in Croatia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in Croatia - Category analysis

HEADLINES

PROSPECTS

The significant negative influence of the foodservice industry still being seen
The tin can is still the queen of ready meals
Smallest categories grow fastest

COMPETITIVE LANDSCAPE

Podravka builds its leadership on traditional formats
Ready meals – a playground for local companies
Private label struggles against small economy brands

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2013-2018
Table 2 Sales of Ready Meals by Category: Value 2013-2018
Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 6 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 7 Distribution of Ready Meals by Format: % Value 2013-2018
Table 8 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 9 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Croatia still revolves around traditional staples
Modest but positive market performance witnessed in 2018
Agrokor crisis has major implications for packaged food in Croatia
Croatians express outrage over being treated as second best
Health concerns set to exert growing influence over packaged food choices

FOODSERVICE

Sales to Foodservice
Agrokor crisis brings trouble for Velpro
Leading foodservice suppliers not exclusively focused on this activity
High costs and logistical challenges discourage entry of large specialist foodservice suppliers
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources