Ready meals continues to record increasing sales, helped by strong economic growth in the country, seeing consumers with higher disposable income but also increasingly busier lifestyles more frequently reach for convenience in the form of ready meals. Many of the owners of the leading brands have been successful in providing practical solutions for parents on the go, especially those concerned with finding nutritious options for their children.
Dried ready meals continued to dominate overall ready meals sales. These products are now found throughout a variety of modern retailers, and even some outlets within the traditional channel.
Given the novelty of ready meals in the Dominican Republic, it is important to keep consumers interested in the products, especially given their growth potential. However, much of ready meals’ success in the long run will depend on how consumers react to product offerings, especially given overall awareness remains relatively low countrywide.
The Kraft brand of ready meals, distributed by Induveca, continued to lead ready meals in 2019. The brand has focused primarily on dried and shelf stable ready meal formats, which tend to be more affordable, especially for larger households.
Within ready meals, international brands typically outperform their local counterparts. This is due, in large part, to their trusted name recognition and greater resources.
In the Dominican Republic, ready meals regularly competes with prepared meals from a diverse group of foodservice outlets. Overall, competition is based on price and convenience.
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This industry report originates from Passport, our Packaged Food market research database.