Executive Summary

Nov 2019
PROSPECTS
Slumping demand a sign of falling spending on non-essential products

Ready meals experienced a sharp decline in demand in 2019 as consumers abandoned these products due to the widespread financial hardship caused by the rising cost of living. With household finances under extreme pressure, most people have curbed their spending on non-essential products to the absolute minimum.

Frozen ready meals and frozen pizzas remain the only categories present

During 2019, frozen ready meals and frozen pizza were the only categories present in ready meals in Egypt. These categories have emerged strongly due to the superior convenience they offer, particular for busy professional women.

Ready meals remains an immature category with plenty of room for further growth

At the end of the review period, ready meals in Egypt remained a category at an incipient stage of development. Demand remains immature and the range of products on offer remains very limited.

COMPETITIVE LANDSCAPE
Sunbulah Group and King M For Food Products are the only branded players of note

Sunbulah Group remained the leading player in ready meals in 2019 due to its dominant position in frozen pizza. The second -ranked player in ready meals, King M For Food Products, is also in second position in frozen pizza.

Frozen pizza players continue to target mainly an affluent urban consumer base

The high prices charged for frozen pizza mean that both Sunbulah Group and King M For Food Products focus their distribution, promotion and marketing on capturing demand among a relatively narrow consumer base. This consumer base comprises affluent urban-dwellers, predominately busy professionals who lack the time to prepare their own home cooked meals and scratch.

Rising production and operating costs to place pressure on manufacturers

The leading players of frozen ready meals are likely to continue struggling during the forecast period, not least due to the consistent increases being seen in the operating costs at a time of very high inflation Egypt. Ongoing aggressive economic reform has resulted in sharp increases in the cost of manufacturing and distribution of these products.

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Ready Meals in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Egypt?
  • What are the major brands in Egypt?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in Egypt - Category analysis

HEADLINES

PROSPECTS

Slumping demand a sign of falling spending on non-essential products
Frozen ready meals and frozen pizzas remain the only categories present
Ready meals remains an immature category with plenty of room for further growth

COMPETITIVE LANDSCAPE

Sunbulah Group and King M For Food Products are the only branded players of note
Frozen pizza players continue to target mainly an affluent urban consumer base
Rising production and operating costs to place pressure on manufacturers

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2014-2019
Table 2 Sales of Ready Meals by Category: Value 2014-2019
Table 3 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 4 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 6 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 7 Distribution of Ready Meals by Format: % Value 2014-2019
Table 8 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 9 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

Harsh economic conditions continue to cast a shadow over packaged food
Volume sales bounce back as consumers adjust to the new reality
Steep unit price rises for imported products lead to a revival of local production
Traditional channels continue to dominate as growth in modern grocery retailers stalls
The industry performance likely to depend on the state of the Egyptian economy

FOODSERVICE

Sales to Foodservice
Strong growth in foodservice results in foodservice value sales outperforming retail volume sales
Foodservice supply operations become more of a focus for key packaged food players
Economic recovery, the accelerating pace of life and growth in inbound tourism set to support foodservice growth
Consumer Foodservice
Boom in full-service restaurants linked to rising inbound tourism flows
Social media becomes an important emotional method for consumer foodservice companies
Middle Eastern cuisine remains dominant across consumer foodservice

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources