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Country Report

Ready meals in

Ready Meals in Finland

41 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

As Finns led increasingly busy lifestyles, they appreciated easy and tasty ready meals. Ready meals manufacturers continued to battle against the widely held views of ready meals being unhealthy, by launching all-natural, additive-free, domestic, high quality and seasonal ingredients as well as on-the-go options for busy Finns. The number of vegan ready meals available, catering for the ongoing plant-based protein demand, was significant.

COMPETITIVE LANDSCAPE

Saarioinen Oy led ready meals with a value share of 25% in 2017. Its large ready meals selection saw regular new product development, active marketing and excellent distribution. In addition to its well-appreciated traditional dishes, it also offers ready meals that are low in salt, low in trans-fats, free from lactose and gluten, as well as ready meals suitable for vegetarians and vegans. In 2017 the company continued to innovate and launched a new kind of ready meals kit portfolio under leading domestic Saarioinen brand called 5 Vaille Valmis. Meals could be prepared in five minutes, offering a new kind of convenience for cooking at home and there were five meals to choose from: Chorizo meat ball vegetable wok; Teriyaki chicken wok; Chili-ginger chicken wok; Asian BBQ beef wok; and Halloumi vegetable wok for vegetarians. The marketing pointed out that there was no food waste generated and the ingredients were fresh, with lots of vegetables. The kits also included spices and sauces and seasoning, allowing consumers to prepare a meal according to taste preference.

PROSPECTS

Finnish consumers will continue to scrutinise ready meals ingredients and opt for all-natural, additive-free, and often free from gluten and lactose ready meals with high quality ingredients and healthy value-added features. Domestic origin will remain another strong trend and more vegetarian and vegan options are expected to fly off the shelves.

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Samples

Ready Meals Market Sample Report Ready Meals Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ready meals in Finland?
What are the major brands in Finland?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
How much are consumers willing to pay for convenience?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Ready Meals in Finland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2012-2017
Table 2 Sales of Ready Meals by Category: Value 2012-2017
Table 3 Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 4 Sales of Ready Meals by Category: % Value Growth 2012-2017
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2012-2017
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2012-2017
Table 7 NBO Company Shares of Ready Meals: % Value 2013-2017
Table 8 LBN Brand Shares of Ready Meals: % Value 2014-2017
Table 9 Distribution of Ready Meals by Format: % Value 2012-2017
Table 10 Forecast Sales of Ready Meals by Category: Volume 2017-2022
Table 11 Forecast Sales of Ready Meals by Category: Value 2017-2022
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2017-2022

Ready Meals in Finland - Company Profiles

Apetit Oyj in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

S Group in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Atria Suomi Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Saarioinen Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Apetit Oyj: Key Facts
Summary 2 Apetit Oyj: Operational Indicators
Summary 3 Apetit Oyj: Competitive Position 2017
Summary 4 Atria Suomi Oy: Key Facts
Summary 5 Atria Suomi Oy: Operational Indicators
Summary 6 Atria Suomi Oy: Competitive Position 2017
Summary 7 S Group: Key Facts
Summary 8 S Group: Operational Indicators
Summary 9 S Group: Private Label Portfolio
Summary 10 S Group: Competitive Position 2017
Summary 11 Saarioinen Oy: Key Facts
Summary 12 Saarioinen Oy: Operational Indicators

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Slow improvement in growth

Responding to and creating trends

Competition shows no signs of cooling down

Small distribution shifts continue

The outlook is more positive

KEY TRENDS AND DEVELOPMENTS

Domestic – a claim with real appeal

Outlook

Retailers continue to compete with price cuts

Outlook

The unstoppable health and wellness trend

Outlook

Vegan boom takes the packaged food market by storm

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2012-2017
Table 19 Sales of Packaged Food by Category: Value 2012-2017
Table 20 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 21 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 22 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 24 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 25 Penetration of Private Label by Category: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format: % Value 2012-2017
Table 27 Distribution of Packaged Food by Format and Category: % Value 2017
Table 28 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Ready Meals in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Ready Meals in Finland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Ready Meals in Finland - Company Profiles

Apetit Oyj in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

S Group in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Atria Suomi Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Saarioinen Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Slow improvement in growth

Responding to and creating trends

Competition shows no signs of cooling down

Small distribution shifts continue

The outlook is more positive

KEY TRENDS AND DEVELOPMENTS

Domestic – a claim with real appeal

Retailers continue to compete with price cuts

The unstoppable health and wellness trend

Vegan boom takes the packaged food market by storm

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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