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Learn moreOct 2019
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Finns are purchasing ready meals more than ever, embracing it as part of their eating habits. Chilled ready meals is particularly popular due to its convenience.
As healthier ready meals become available in a widening range, ready meals is no longer viewed as unhealthy, and criticism of ready meal consumption is easing. Health-conscious Finns are paying increasing attention to what they eat, and many aim to reduce their consumption of salt, sugar and unsaturated fats while increasing their intake of vegetables.
As plant-based meat substitutes saw innovation over the review period, it continued to make its way into ready meals in 2019. Local player Snellman Kokkikartano expanded with Nyhtökaura Kiusaus, a casserole made with the domestic innovation pulled oats.
As the selection of ready meals is impressive in Finland and the competition is intense, players need to make their products stand out. Manufacturers should be flexible and regularly update their selection according to consumer demand, needs and trends.
The domestic player Saarioinen has been very active in its adverting and marketing. It sponsored ice hockey in 2019 and released a YouTube video highlighting its contribution to the sport.
Packaging innovations with new materials and eco-efficient solutions are expected to help to reduce the carbon footprint of ready meals. For example, Saarioinen emphasises that its packaging is recyclable.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ready meals industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.