The global pandemic greatly changed the lives of Germans in 2020, and restrictions continued into 2021, with Germans spending more weeks in lockdown in 2021 than in the previous year. During this time, Germans spent much more time at home, and children were also unable to go to school at all, or only to a limited extent, for months.
In terms of trends in ready meals during the pandemic, frozen ready meals in particular saw dynamic growth in 2020, which is set to continue in 2021. Frozen ready meals, in addition to frozen pizza, have the advantage that they can be stored easily and for a very long time.
In addition to supermarkets and discounters maintaining above-average sales in 2021 due to the pandemic, e-commerce has also continued to grow strongly. Certainly, the biggest growth driver in this distribution channel has been dinner mixes, which saw triple-digit current value growth in 2020, and is expected to continue to see a dynamic increase in 2021, receiving another strong boost from the pandemic.
Brand image and the perception of a brand influence consumers’ purchasing decisions. Of course, quality and other criteria are other important factors for a new brand to be successful, but marketing and image are often crucial.
The high consumption of meat has been questioned again and again for many years, and the vegetarian and vegan movements are by no means completely new. However, meat-free or meat-reduced diets are becoming increasingly popular, especially amongst younger Germans.
With intuitive websites and easily accessible apps, online supermarkets provide consumers with the chance to order ready meals without them having to leave their homes, which is an even stronger argument in a pandemic situation. Online supermarkets are flooding the market in Germany’s major cities, offering food at prices that strongly competes with those of traditional supermarkets.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ready Meals industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ready Meals industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ready Meals
This is the aggregation of shelf stable, dried, chilled and frozen ready meals. They have a high degree of readiness and convenience. In most instances they are ready-to-heat or ready-to-eat. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!