Executive Summary

Nov 2018
PROSPECTS
On-the-go eating lifestyle

Grabbing a quick bite to eat during rush hour or before meetings has become a common occurrence in Hong Kong, with consumers frequently visiting convenience stores, where microwavable ready meals are always available. To cater for consumers’ needs, both manufacturers and retailers are striving to offer a wider range of products.

Non-traditional ingredients

In 2018, manufacturers of longstanding brands in Hong Kong, such as Doll Dim Sum from Winner Food Products and Wanchai Ferry from General Mills Hong Kong, continued to aggressively expand their product portfolios by adding new and non-traditional ingredients to their frozen dim sum and dumpling products, respectively, aiming to refresh the image of their brands and target consumers looking for something new, fashionable and premium.

Salt content reduced in frozen ready meals

In March 2017, the Consumer Council ran tests on the three most popular frozen ready meals in Hong Kong, namely Beef Curry Rice, Baked Pork Chop Rice and Spaghetti Bolognese. It was found that seven of the eight samples contained excessive amounts of salt.

COMPETITIVE LANDSCAPE
New product developments launched by frozen ready meal giants

In April 2018, under its Doll Dim Sum brand, Winner Food Products, which is renowned for its wide offer of frozen dim sum products, launched a new line called Doll Dim Sum Supreme. This includes Salmon Shaomai and Cheese and Chicken Shaomai, which offer premium ingredients and new variations on traditional dim sum, with both being 50% larger in size than standard Shaomai products.

Amoy Food seeks to further build upon its success in sauces

Amoy Food has been selling frozen dim sum in Hong Kong since 1993, offering a wide variety of products to cater for local consumers’ ever-changing tastes. To remain relevant and inject some excitement into the category, the company launched two new products in April 2018, namely Char Siu Cheong Fun and Beef Cheong Fun, with the former using Amoy’s exclusive barbecue sauce and the latter Amoy First Extract Soy Sauce.

Organic food could be another new direction

Nissin Foods Co launched an Organic Dumpling Series in late 2017, actively promoting it through free-trial kiosks and targeting health-conscious consumers who are willing to pay more for premium quality and healthier ingredients. Moreover, the company collaborated with different retailers, such as the supermarkets Yata, AEON, Market Place and Wellcome, health specialist stores and the online shopping platform HKTVMall.

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Ready Meals in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

On-the-go eating lifestyle
Non-traditional ingredients
Salt content reduced in frozen ready meals

COMPETITIVE LANDSCAPE

New product developments launched by frozen ready meal giants
Amoy Food seeks to further build upon its success in sauces
Organic food could be another new direction

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2013-2018
Table 2 Sales of Ready Meals by Category: Value 2013-2018
Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 5 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 6 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 7 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 8 Distribution of Ready Meals by Format: % Value 2013-2018
Table 9 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 10 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Packaged Food in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers consistent growth in 2018
Convenience and on-the-go eating remain major trends
International brands remain unchallenged at the top of packaged food
Internet retailing becomes more important due to demand for niche products
The health and wellness trend set to be a strong influence over the forecast period

FOODSERVICE

Sales to Foodservice
Rising interest in eating out for breakfast supports growth in breakfast cereals and baked goods
Instant noodles continues to register declining foodservice volume sales as sales of frozen noodles boom
COFCO remains at the forefront of the supply of packaged food to the consumer foodservice industry
Consumer Foodservice
Convenience remains the number one priority for Hong Kong’s extremely busy consumers
Premiumisation and healthier eating set to remain major consumer trends
Independent restaurants continue to present greater challenges to chained players

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources