Grabbing a quick bite to eat during rush hour or before meetings has become a common occurrence in Hong Kong, with consumers frequently visiting convenience stores, where microwavable ready meals are always available. To cater for consumers’ needs, both manufacturers and retailers are striving to offer a wider range of products.
In 2018, manufacturers of longstanding brands in Hong Kong, such as Doll Dim Sum from Winner Food Products and Wanchai Ferry from General Mills Hong Kong, continued to aggressively expand their product portfolios by adding new and non-traditional ingredients to their frozen dim sum and dumpling products, respectively, aiming to refresh the image of their brands and target consumers looking for something new, fashionable and premium.
In March 2017, the Consumer Council ran tests on the three most popular frozen ready meals in Hong Kong, namely Beef Curry Rice, Baked Pork Chop Rice and Spaghetti Bolognese. It was found that seven of the eight samples contained excessive amounts of salt.
In April 2018, under its Doll Dim Sum brand, Winner Food Products, which is renowned for its wide offer of frozen dim sum products, launched a new line called Doll Dim Sum Supreme. This includes Salmon Shaomai and Cheese and Chicken Shaomai, which offer premium ingredients and new variations on traditional dim sum, with both being 50% larger in size than standard Shaomai products.
Amoy Food has been selling frozen dim sum in Hong Kong since 1993, offering a wide variety of products to cater for local consumers’ ever-changing tastes. To remain relevant and inject some excitement into the category, the company launched two new products in April 2018, namely Char Siu Cheong Fun and Beef Cheong Fun, with the former using Amoy’s exclusive barbecue sauce and the latter Amoy First Extract Soy Sauce.
Nissin Foods Co launched an Organic Dumpling Series in late 2017, actively promoting it through free-trial kiosks and targeting health-conscious consumers who are willing to pay more for premium quality and healthier ingredients. Moreover, the company collaborated with different retailers, such as the supermarkets Yata, AEON, Market Place and Wellcome, health specialist stores and the online shopping platform HKTVMall.
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This industry report originates from Passport, our Packaged Food market research database.