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Learn moreNov 2020
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During the early days of the lockdown, which came into effect in India on 25 March, consumers began stockpiling staples such as rice, flour, and edible oils. As there started to be apparent production and supply shortages of some of these staples, consumers started purchasing other packaged food products with a longer shelf life, with uncertainty as to how long the lockdown would last.
The lockdown led to a rise in home cooking but for some the convenience of ready meals has proved an attractive alternative. For example, there are many students and single-person households in India who lack the skills to prepare their own dishes and for whom ready meals provide a quick and convenient meal solution.
Looking to benefit from the spike in demand for ready meals some players looked to expand their range of products to cater to a wider audience. There has been a strong focus on offering traditional Indian dishes in a ready meals format such as Dal Tadka, Dal Makhani, Dum Biryani, Paneer Makhani, Punjabi Chole and Pav Bhaji, with these seen to have a wide appeal.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ready meals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.