Stockpiling in the initial days of the lockdown in Ireland had a significant impact on sales of ready meals in 2020. This was particularly prevalent among shelf stable ready meals and frozen ready meals, as they have longer expiry dates, with these product areas set to see considerably stronger current value growth in 2020 in comparison to the review period CAGR.
Dinner mixes will perform exceptionally well in 2020. Many consumers who had previously been unused to cooking regularly now have more time to do so, and are turning to meal kits to help them practice.
By providing ever greater convenience, the consumer foodservice industry proved to be a major limiting factor to the growth of ready meals earlier in the review period, particularly given the growing popularity of third party delivery services such as Deliveroo. However, in 2019 a significant VAT rise affected consumer foodservice in the country, with an increase from 9% to 13.
Retail sales of chilled ready meals are expected to continue to grow for the duration of the forecast period. As Irish consumers return to their workplaces, historic trends will re-emerge.
Dinner mixes is anticipated to make the largest gains from the effects of the lockdown, as an increased number of customers are becoming used to cooking at home, and are likely to continue doing so more often, even when foodservice, cafés and restaurants resume normal service. It is expected that dinner mixes will continue to bridge this gap, providing the convenience of eating away from the home with greater control over the ingredients of the meal itself.
Chilled ready meals is anticipated to benefit most from consumers’ shift towards e-commerce. This product area is expected to gain share from shelf stable ready meals, which is increasingly perceived as unhealthy, and frozen ready meals, which are harder to transport and take more time to prepare, both factors that go against Irish consumers’ appreciation for convenience.
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Understand the latest market trends and future growth opportunities for the Ready Meals industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ready Meals research and analysis database.
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