Executive Summary

Nov 2018
PROSPECTS
Healthier nutrition vs convenience

Two main trends affect the performance of ready meals. On the one hand, consumers are more aware of their food intake and have a greater preference for fresher and less-processed food and more natural ingredients.

Rising demand for healthier ready meals

While most ready meals areas are showing a continuous decline in sales, prepared salads sales are growing rapidly. Prepared salads allow consumers to benefit from convenience, time saving and an altogether nutritious meal.

Foodservice vs ready meals

Grabbing food from restaurants or fast food outlets has become easier, with many new outlets opening each year, especially in fast food. Competition is intensifying, encouraging restaurateurs to offer more tempting menus.

COMPETITIVE LANDSCAPE
Tnuva Food Industries continues leading sales

Tnuva Food Industries remains the leading player in ready meals, benefiting from wide distribution and a strong hold on the retail environment. The company’s Ma’adanut frozen pizza brand enjoys high recognition and strong shelf positioning.

Soglowek changes course within frozen pizza

Soglowek Nahariya recently shut down its local pizza operations in response to falling profits. Rather than exiting the area, Soglowek began to import an international brand called D’oro manufactured in Hungary.

Osem continues to promote Mana Hama dried ready meal

Despite the continuous fall in sales and a negative and unhealthy image, Osem is investing in marketing in a bid to reduce the rate of decline in sales in this area. During the summer of 2017, the company casted popular musicians for marketing activities as part of a lottery campaign in which consumers could win Reebok sports shoes.

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Ready Meals in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Israel?
  • What are the major brands in Israel?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Israel - Industry Overview

EXECUTIVE SUMMARY

Indulgence and premiumisation trends boost packaged food performance
Healthy eating trend continues to evolve
Contrasting fortunes for top two competitors in packaged food
Discounters and supermarkets still lead despite gains by other distribution channels
Rising health awareness will continue to influence market development

FOODSERVICE

Sales to Foodservice
Demand for frozen processed red meat slows as burger fast food players choose chilled and fresh alternatives
Increasing specialisation evident among foodservice players offering Asian cuisine
Use of milk alternatives rises among cafés and specialist coffee shops operators
Consumer Foodservice
Rising costs lead more foodservice players to switch from fresh to processed ingredients
High risk and rising costs encourage shift from casual dining to street food
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources