The rate of growth in retail current value sales of ready meals accelerated at its fastest pace in more than a decade during 2021. Despite COVID-19 lockdowns leading to an increase in home cooking during 2020, demand for ready meals has remained strong.
After chilled ready meals, prepared salads were the top performer in ready meals during 2021. Retail current value sales of prepared salads declined for the first time in six years during 2020, as the pandemic led local consumers to eat more meals at home and left many of them with more time to prepare their own salads.
Bonduelle Italia Srl remained the leading player in ready meals during 2021, ahead of La Linea Verde. However, it faces increased competition, particularly from private label.
The rate of growth in retail current value sales of ready meals will accelerate sharply during 2022 and remain robust for the remainder of the forecast period. COVID-19 has highlighted the health risks associated with obesity, and this will make local consumers increasingly health conscious over the course of the forecast period.
The retail value share of e-commerce in ready meals almost doubled in 2020, and it continued to expand during 2021. E-commerce will continue to grow in importance as a distribution channel throughout the forecast period, as local consumers become increasingly comfortable shopping online and the country’s internet retail infrastructure continues to mature.
Smaller at-home and on-the-go portions offer recovery and growth opportunities for ready meals in Italy. With consumer lifestyles accelerating as pandemic restrictions are eased, the offer of pouch-packed, half-sized individual and on-the-go ready meals is set to grow in popularity among local consumers.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ready Meals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ready Meals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shelf stable, dried, chilled and frozen ready meals. They have a high degree of readiness and convenience. In most instances they are ready-to-heat or ready-to-eat. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’.See All of Our Definitions
This report originates from Passport, our Ready Meals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!