Ready Meals in Italy

November 2020
USD 990
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Ready Meals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Ready Meals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ready Meals in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ready Meals in Italy?
  • Which are the leading brands in Ready Meals in Italy?
  • How are products distributed in Ready Meals in Italy?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ready Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Ready Meals in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Ready meals continues positive trajectory despite Coronavirus (COVID-19) generating push and pull factors
Home seclusion benefits chilled frozen meals, but households also look to longer-lasting shelf stable and frozen options to cope with stay-at-home measures
Leading players add healthier attributes to their main convenience selling points to increase value and lure consumers

RECOVERY AND OPPORTUNITIES

Return to normalcy offers good growth potential, although value needs to be added to convenience to sustain healthy performance
Smaller portions, meal kits and more sophisticated offerings expected to pique the interest of convenience- and health-orientated consumers
Channel shifts benefit e-commerce and homeshopping as consumers warm to convenience and safe shopping options

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2015-2020 Table 2 Sales of Ready Meals by Category: Value 2015-2020 Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 7 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 8 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 9 Distribution of Ready Meals by Format: % Value 2015-2020 Table 10 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 11 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Sales to foodservice remain under pressure as government financial stimuli fail to boost distributors or domestic tourism sufficiently, while the volume and value of orders fall as the customer base shrinks Multichannel strategies set to become the new “normal” as COVID-19 threatens sales to foodservice in the short to medium term Ethnic and international cuisine trends offer suppliers an area of potential growth in a tough and shrinking foodservice landscape
Consumer Foodservice
Consumer foodservice set to see slow recovery as consumers remain reluctant to eat out due to lingering threat of COVID-19 and further restrictions on foodservice establishments Menus are expected to feature more health and wellness and vegetarian/vegan options as foodservice operators try to tap into the healthy eating trend and add value to their offer Food delivery makes strong gains as consumers seek safer and more convenient foodservice options
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 14 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2015-2020 Table 19 Sales of Packaged Food by Category: Value 2015-2020 Table 20 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 21 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 22 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 23 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 24 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 25 Penetration of Private Label by Category: % Value 2015-2020 Table 26 Distribution of Packaged Food by Format: % Value 2015-2020 Table 27 Distribution of Packaged Food by Format and Category: % Value 2020 Table 28 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Ready Meals research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page