Executive Summary

Nov 2018
PROSPECTS
Frozen pizza and frozen ready meals benefiting from higher quality ingredients

Sales of frozen pizza and frozen ready meals have increased in Italy in recent years. On the one hand, growth has been driven by consumers having less time to cook more elaborate meals, while on the other it has also been fuelled by manufacturers using better quality ingredients.

Meal kits and foodservice home delivery provide stiff competition

As Italian consumers try to make their lives easier, they are purchasing more ready meals. These are seen as ideal for when at work or at home, offering quick and healthy meal solutions.

Vegetarian and vegetable-based ready meals performing well

Vegetarian and vegan products, especially second courses, are growing more than other chilled ready meals. Growth is not necessarily being driven by vegetarian and vegan consumers but generally those who consider these a healthier option.

COMPETITIVE LANDSCAPE
Bonduelle Italia focuses on regional products

Demand for local products is growing in Italy as consumers consider these as being of a higher quality. Bonduelle has been quick to recognise this trend and has launched a new line of prepared salads under the “Le Regionali” brand, which pairs salad ingredients with local products like taralli from Apulia, Sardinian bread or apples from Trentino.

Zerbinati receives recognition for its Bowl’Z ready meal

In 2018, Zerbinati received recognition for its new Bowl’Z launch, a fresh ready meal range that taps into consumers’ willingness to eat fresh and healthy food when away from home. The line offers three variants - Rice à la Mediterranean, Quinoa à la Maroquin and Rice à la Asiatic.

Italpizza the leader in large pizzas

Italpizza is one of the leading players in frozen pizza thanks to its launch some years ago of larger 26x38 pizzas, which were bigger than the average and welcomed by consumers as a way to save money. Over the years, thanks to heavy investment in new flavours, which are launched on a regular basis, 26x38 has become the standard size.

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Ready Meals in Italy

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Italy?
  • What are the major brands in Italy?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians eat more premium and organic products, but buy less
FICO Eataly World, promoting food culture, to drive sales of local products
Niche products to grow, although hyper-segmentation can pose a threat
Back to the future, Italians prefer neighbourhood stores
Ethical sourcing and certified supply chain

FOODSERVICE

Sales to Foodservice
New product selection at Autogrill aimed at vegetarian and vegan customers
Olive oil still has potential in foodservice
New menu indications required
Consumer Foodservice
Foodservice channel is improving
Retailing versus home delivery
Foodservice channel offers flexibility and choice to consumers
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources