Executive Summary

Nov 2018
PROSPECTS
Reinforced demand for healthy-positioned ready meals

In 2018 there was growing demand for ready meals that have healthy product positioning. This trend is particularly noticeable in large towns, where consumers have a higher standard of living and are more aware of and concerned about the negative influence of artificial ingredients.

Changing lifestyles support development of ready meals

Consumer lifestyles in Kazakhstan are becoming more hectic and busy throughout the whole day, and these changing lifestyles are having a very positive impact on ready meals development. Consumers spend much of their time outside of the home; therefore, when they come home people want to relax and have a rest, not to spend time and energy on cooking a meal.

Retailers contribute to ready meals development

In Kazakhstan ready meals is not a saturated category at all; there is plenty of room for development. One reason for the limited number of products and lack of a diversified range of ready meals is that retailers in Kazakhstan still give preference to more well-known, traditional products because they are afraid consumers will respond unfavourably to new products.

COMPETITIVE LANDSCAPE
The performance of leading players in 2018

In Kazakhstan the top three manufacturers of ready meals are Constant A with the Vkusnodel brand, Kublei with the Kublei brand and Pavlodarskiy Smak with the Pavlodarskiy Smak brand. All these manufacturers performed well in 2018 by having strong distribution networks and offering a wide product range.

Barriers for development of domestic companies in dried and chilled ready meals

In Kazakhstan local companies have very negligible sales shares in dried ready meals, which is an emerging category in the country, and chilled ready meals. The significant focus of domestic manufacturers is on frozen ready meals, which is considered as the traditional product.

Ready meals boosted by new product launches

New product launches in 2018 came from the Agrarfrost brand manufactured by Agrarfrost in frozen potatoes and the Perch brand (Asa Group), the Korovka iz Korenovki brand (Alekseyevskiy Molochno Konservniy Kombinat), the Masterica brand (Talosto Produkty) and the Rossiyskaya Korona brand (Produkty Pitania) in frozen ready meals. Also, Meridian introduced a new Meridian product in chilled ready meals.

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Ready Meals in Kazakhstan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Kazakhstan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Kazakhstan?
  • What are the major brands in Kazakhstan?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

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This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Packaged food volume sales increase due to a number of factors
Single portions and on-the-go snacking develop in 2018
Modern grocery retailers expand in large towns
Foreign manufacturers continue to hold significant shares of packaged food in 2018
The growing healthy lifestyle trend to guide the development of packaged food

FOODSERVICE

Sales to Foodservice
The growing popularity of celebrating various occasions outside of the home has a positive impact on foodservice development
Millennials one of the main consumer groups contributing to growth in the fast casual trend in foodservice
Domestic manufacturers lead foodservice sales

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Time-poor consumers, higher living standards and an increase in Westernisation boosts results in 2019 
Players respond to the growing health and wellness trend, boosting sales across multiple packaged food options 
Foreign manufacturers benefit from established offerings, while local players respond to the taste preferences of consumers 
Modern grocery retailers are increasing share year-on-year as consumers appreciate the high service levels and a wide variety of goods 
The forecast looks bright for packaged food, which will benefit from the recovering economy

FOODSERVICE

Sales to Foodservice
Consumers eating out more frequently, especially to celebrate occasions, boosting packaged food sales to foodservice
Domestic manufacturers lead foodservice due to their strong production capacity for essential products
An increase in purchasing power over the forecast period will see consumers choosing to eat out more often, boosting sales to foodservice
Category Data
Table 18 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 22 Sales of Packaged Food by Category: Volume 2014-2019
Table 23 Sales of Packaged Food by Category: Value 2014-2019
Table 24 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 26 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 27 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 28 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 29 Distribution of Packaged Food by Format: % Value 2014-2019
Table 30 Distribution of Packaged Food by Format and Category: % Value 2019
Table 31 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 32 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources