Demand for all types of meal solutions continues to grow in 2019 as the pace of life accelerated further in Lithuania’s main population centres. With the Lithuania capital Vilnius and the country’s second city Kaunas becoming known as technology hubs, increasing numbers of busy professionals among the populations of the cities mean an expansion of the consumer base for ready meals.
2019 saw prepared salads retain its status as the most dynamic ready meals category in Lithuania. The strong increase being seen in demand for prepared salads is due to its position as the healthiest option in ready meals as well as increasing availability and the wider visibility of these products on retail shelves.
Frozen pizza and chilled pizza continued to demonstrate impressive growth in 2019 as the category continued to benefit from the wider presence of these products on the shelves of major chained grocery retailers. In addition, the range of chilled pizza at present pizza available is expanding and the more diverse range of products and wider choice ensures that the category maintains the interest of consumers.
2019 saw international heavyweight of local origin Viciunai & Ko UAB maintain its position as the leading player in ready meals. The company is particularly strong in frozen ready meals and frozen pizza, two categories which continue to record positive growth.
Another local heavyweight, Mantinga UAB, maintained its position as the second leading player in ready meals in 2019. The company continues to benefit from strong investment in regular new launches of new products.
Private label continued to account for a sizeable proportion of value sales in ready meals in 2019. The chained grocery retailers behind the country’s leading ranges of private label ready meals are focusing mainly on prepared salads and chilled ready meals.
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This industry report originates from Passport, our Packaged Food market research database.