Executive Summary

Nov 2019
PROSPECTS
The accelerating pace of life continues to support growth in ready meals

Demand for all types of meal solutions continues to grow in 2019 as the pace of life accelerated further in Lithuania’s main population centres. With the Lithuania capital Vilnius and the country’s second city Kaunas becoming known as technology hubs, increasing numbers of busy professionals among the populations of the cities mean an expansion of the consumer base for ready meals.

Prepared salads continues to attract interest due to its reputation as a healthy option

2019 saw prepared salads retain its status as the most dynamic ready meals category in Lithuania. The strong increase being seen in demand for prepared salads is due to its position as the healthiest option in ready meals as well as increasing availability and the wider visibility of these products on retail shelves.

Frozen pizza and chilled pizza continues to benefit from rising consumer interest in pizza generally

Frozen pizza and chilled pizza continued to demonstrate impressive growth in 2019 as the category continued to benefit from the wider presence of these products on the shelves of major chained grocery retailers. In addition, the range of chilled pizza at present pizza available is expanding and the more diverse range of products and wider choice ensures that the category maintains the interest of consumers.

COMPETITIVE LANDSCAPE
Viciunai & Ko UAB’s strong position remains unassailable

2019 saw international heavyweight of local origin Viciunai & Ko UAB maintain its position as the leading player in ready meals. The company is particularly strong in frozen ready meals and frozen pizza, two categories which continue to record positive growth.

Mintinga UAB remains the second leading player in ready meals

Another local heavyweight, Mantinga UAB, maintained its position as the second leading player in ready meals in 2019. The company continues to benefit from strong investment in regular new launches of new products.

Private label remains a strong presence

Private label continued to account for a sizeable proportion of value sales in ready meals in 2019. The chained grocery retailers behind the country’s leading ranges of private label ready meals are focusing mainly on prepared salads and chilled ready meals.

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Ready Meals in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Lithuania?
  • What are the major brands in Lithuania?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in Lithuania - Category analysis

HEADLINES

PROSPECTS

The accelerating pace of life continues to support growth in ready meals
Prepared salads continues to attract interest due to its reputation as a healthy option
Frozen pizza and chilled pizza continues to benefit from rising consumer interest in pizza generally

COMPETITIVE LANDSCAPE

Viciunai & Ko UAB’s strong position remains unassailable
Mintinga UAB remains the second leading player in ready meals
Private label remains a strong presence

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2014-2019
Table 2 Sales of Ready Meals by Category: Value 2014-2019
Table 3 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 4 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 6 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 7 Distribution of Ready Meals by Format: % Value 2014-2019
Table 8 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 9 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Consistently strong growth seen in most packaged food categories
Health and wellness remains the defining trend in most packaged food categories
Private label an important player across packaged food as value remains paramount
Rising demand for convenience and value boost internet retailing and discounters
Current prevailing trends likely to remain in effect throughout the forecast period

FOODSERVICE

Sales to Foodservice
The rise of specialist coffee shops and strong interest in vegan options boosts sales of milk alternatives
The consumer appetite for Asian foodservice shows no signs of diminishing
Ongoing burger fast food boom supports foodservice volume sales in key table sauces categories

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources