Executive Summary

Oct 2019
PROSPECTS
New brands and companies are major drivers of growth

Product innovation, together with the entrance of new brands and companies, supported growth of ready meals in 2019 and these trends are set to continue over the forecast period. New product launches are expected to expand the price range of ready meals and add variety in terms of flavours and formats.

Changing lifestyles and the expansion of modern grocery retailers to drive value

Accelerated lifestyles and a growing awareness of eating habits and the impact they have on wellbeing, are likely to favour convenient products that are perceived as nutritious. Convenience was a driver of innovation over the review period, with companies developing increasingly sophisticated products and packaging that contribute to the value growth of ready meals.

Prepared salads to remain popular

Fresh salads are perceived as a time-intensive dish which requires shopping because the ingredients must be fresh and then rinsed, cleaned, chopped, and dressed. They are also perceived as light and healthy.

COMPETITIVE LANDSCAPE
Fábrica de Pastas Alimenticias La Moderna adds a new sub brand

The La Moderna brand expanded its ready meals product portfolio through its Buen Comer sub brand. In 2019, Fábrica de Pastas Alimenticias La Moderna offered dried ready meals, including pasta with tomato sauce, pasta with cream, and pasta with olive oil and fine herbs.

Chata’s extensive range performs well

Productos Chata markets an extensive variety of ready meals under its Chata brand. In 2019 the brand offered beef, poultry and pork with chili, Mexican sauces or mole, Burritos (flour tortilla with various other ingredients), and tamales (steamed dough filled with Mexican dishes wrapped in cornhusks).

Processed seafood companies expand their portfolios into ready meals

Processed seafood companies focused on expanding their product portfolios of ready meals. In 2019, new products included tuna in green sauce and tuna in three chili sauces by the Dolores brand, and tuna nuggets and pasties by the Tuny brand.

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Ready Meals in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Mexico?
  • What are the major brands in Mexico?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in Mexico - Category analysis

HEADLINES

PROSPECTS

New brands and companies are major drivers of growth
Changing lifestyles and the expansion of modern grocery retailers to drive value
Prepared salads to remain popular

COMPETITIVE LANDSCAPE

Fábrica de Pastas Alimenticias La Moderna adds a new sub brand
Chata’s extensive range performs well
Processed seafood companies expand their portfolios into ready meals

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2014-2019
Table 2 Sales of Ready Meals by Category: Value 2014-2019
Table 3 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 4 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 7 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 8 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 9 Distribution of Ready Meals by Format: % Value 2014-2019
Table 10 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 11 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

Moderate but accelerating retail volume growth for packaged food
Packaged products continue to gain share as consumers seek convenience
Major players in staples focus on adding value
Modern grocery retailers begin to favour packaged products
Positive performance expected

FOODSERVICE

Sales to Foodservice
More people eating outside of the home shapes the offer of products
Convenience an important factor for foodservice operators
Client service to stir competition within sales to foodservice
Consumer Foodservice
Foodservice sales through forecourt retailers to grow
Specialist coffee and tea shops are the leading players within cafés/bars
Good prospects for consumer foodservice
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources