In 2020, the pandemic saw a huge surge in current value and volume sales of ready meals. While current value and volume growth is expected to be lower in 2021, it is still expected to be healthy, as lockdown still impact foodservice and consumers look to ready meals instead to get a break from cooking.
With disposable incomes on the rise in New Zealand, consumers can afford to pay for quality. For instance, organic is growing year on year and within ready meals, an example is local Southern Organics' range of 100% organic, ready-to-eat meals.
Consumers are increasingly concerned about synthetic chemicals in their diets and this is driving demand for ready meals with natural ingredients. Natural ingredients are perceived to be healthier, more nutritious, better for the environment and conducive to better animal welfare.
The outlook is positive for ready meals over the forecast period, with ready meals with a healthier messaging driving value sales. One way for players to instil confidence in consumers that the product is healthy is to use the Health Star Rating system, which food manufacturers can voluntarily include on food labelling.
Highly nutritious and fortified ready meals continue to gain popularity among special consumer groups. One example is the range of modified meals developed for senior consumers by The Pure Food Co, with diverse options to meet different flavour and dietary requirements.
The strict lockdown restrictions in New Zealand have led to a massive shift in lifestyle and consumer preferences as home cooking becomes increasingly popular. Foodservice closures and concerns regarding safety led to consumers recreating dining out experiences at home.
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Understand the latest market trends and future growth opportunities for the Ready Meals industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ready Meals industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ready Meals
This is the aggregation of shelf stable, dried, chilled and frozen ready meals. They have a high degree of readiness and convenience. In most instances they are ready-to-heat or ready-to-eat. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals research and analysis database.
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