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Ready Meals in Nigeria

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Ready Meals industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Ready Meals industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ready Meals in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ready Meals in Nigeria?
  • Which are the leading brands in Ready Meals in Nigeria?
  • How are products distributed in Ready Meals in Nigeria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ready Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Ready Meals in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Frozen pizza only significant product, thanks to expatriates and niche interest in Western flavours
Economic crisis of 2016 continues to impact sales
New frozen pizza brands come to the table, but shares remain fragmented

RECOVERY AND OPPORTUNITIES

Convenience and modern grocery channels set to boost sales over time
Opportunities for local players to expand ready meal offerings with traditional tastes
Private label options to grow in line with the expansion of hypermarkets

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2015-2020 Table 2 Sales of Ready Meals by Category: Value 2015-2020 Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 5 Distribution of Ready Meals by Format: % Value 2015-2020 Table 6 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 7 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 8 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice declines as providers can only offer take away services Major foodservice ingredients, such as edible oils, experience worst performances Sauces, dressings and condiments a key driver for foodservice
Consumer Foodservice
Young, urban population and rise in number of employed women will encourage consumers to eat out as economy recovers Third-party delivery platforms benefit from changes in consumer lifestyles Independents continue to dominate consumer foodservice benefitting from lax enforcement of COVID-19 measures
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 10 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 11 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 12 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 13 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 14 Sales of Packaged Food by Category: Volume 2015-2020 Table 15 Sales of Packaged Food by Category: Value 2015-2020 Table 16 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 17 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 18 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 19 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 20 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 21 Distribution of Packaged Food by Format: % Value 2015-2020 Table 22 Distribution of Packaged Food by Format and Category: % Value 2020 Table 23 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 24 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 25 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 26 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Ready Meals research and analysis database.

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