Demand for ready meals is expected to increase in 2020, as consumers are eating more meals at home during the COVID-19 crisis as a result of lockdown and a reticence to return to foodservice outlets even when they have reopened. Despite an increase in demand, however, the competitive landscape is expected to remain consistent with that of the end of the review period.
Despite the fact that the Croatian company Podravka is expected to retain its leadership in ready meals in 2020, local food manufacturers are the rising stars of the category, led by An-Bla dooel which is based in the town of Stip. An-Bla is expected to increase its value share in 2020, thanks to the growing popularity of its products.
Private label will remain a minimal presence in ready meals in 2020. KAM is the only discounter offering its own Solis private label brand of shelf stable ready meals in 2020.
Ready meals will continue to develop during the forecast period from its relatively small base in North Macedonia. This includes the growing presence of frozen products around the country.
Chilled pizza is not expected to gain a significant value share in ready meals during the forecast period. Despite the growing presence of frozen pizza in North Macedonia, chilled pizza is not expected to grow in the country due to the lack of adequate brand presence or manufacturers in this product area.
As a whole, ready meals is still relatively underdeveloped, with only a small number of product areas expected to record a significant presence in North Macedonia in the forecast period as it stands. That being said, awareness is growing of prepared salads, supported by the growing availability of chilled options in hypermarkets, supermarkets, discounters and other grocery retailers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Ready Meals industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Ready Meals industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Ready Meals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page