Executive Summary

Oct 2019
PROSPECTS
Chilled ready meals and fresh favourites make it a struggle for smaller players to break through

Frozen pizza and chilled ready meals are by far the two most popular choices within ready meals, recording the highest value sales in 2019. Most other ready meals, such as shelf stable, dried ready meals and frozen ready meals along with chilled pizza and dinner mixes, are struggling to attract consumers due to the high degree of product innovation and exposure seen from the two leading choices.

Frozen pizza has the highest value sales as Norwegians love to share the convenient meal with family and friends

Frozen pizza is a much-loved food in Norway, a meal that is often shared with friends and popular with families and children. It has continued to display strong sales growth in both value and volume terms over 2019, thanks to its convenience and the large number of new launches, keeping variety fresh.

Focus on health and convenience sees a rise in vegetarian ready meals and smaller snack meals

Vegetarian, vegan and plant-based alternatives boomed in popularity in several packaged food options towards the end of the review period, and ready meals was no exception. There is a strong demand for healthier food alternatives in Norway, particularly convenient options.

COMPETITIVE LANDSCAPE
Competition is fierce in frozen pizzas as Peppes Pizza is a threat to leading players

Frozen pizza continues to be led by active players Orkla Foods Norge AS and Dr Oetker Norge AS. Keeping competition tough, both players release new variants regularly to keep offerings fresh and diverse.

Health and wellness positioning boosts value sales for ready meals

Players who focus on their health and wellness benefits continued to see notable value share in 2019. This included healthy snack pots Litt Mat from Fjordland AS, gluten-free and vegetarian pizzas from Dr Oetker, Folkets Pizza and Grandiosa, and vegetarian options from Fersk & Ferdig or Fjordland Sunt & Godt.

Private label is hot competition for value brands in chilled ready meals

In 2019, private label registered strong value growth in chilled ready meals, having doubled its value share during the review period. Retailers have focused on introducing a wide range of options, including more exotic dishes, on-the-go alternatives, premium options and trendy packaging.

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Ready Meals in Norway

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Norway?
  • What are the major brands in Norway?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in Norway - Category analysis

HEADLINES

PROSPECTS

Chilled ready meals and fresh favourites make it a struggle for smaller players to break through
Frozen pizza has the highest value sales as Norwegians love to share the convenient meal with family and friends
Focus on health and convenience sees a rise in vegetarian ready meals and smaller snack meals

COMPETITIVE LANDSCAPE

Competition is fierce in frozen pizzas as Peppes Pizza is a threat to leading players
Health and wellness positioning boosts value sales for ready meals
Private label is hot competition for value brands in chilled ready meals

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2014-2019
Table 2 Sales of Ready Meals by Category: Value 2014-2019
Table 3 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 4 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 7 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 8 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 9 Distribution of Ready Meals by Format: % Value 2014-2019
Table 10 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 11 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation
Health trend sees major players entering meat substitutes
Private label goes premium, increasing competition for standard brands
Supermarkets lead, while online sales and variety stores gain consumers
Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice
Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste
Consumer Foodservice
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice 
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation
Health trend sees major players entering meat substitutes
Private label goes premium, increasing competition for standard brands
Supermarkets lead, while online sales and variety stores gain consumers
Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice
Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste
Consumer Foodservice
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice 
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty
Category Data
Table 32 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 33 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 34 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 35 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 36 Sales of Packaged Food by Category: Volume 2014-2019
Table 37 Sales of Packaged Food by Category: Value 2014-2019
Table 38 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 39 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 40 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 41 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 42 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 43 Penetration of Private Label by Category: % Value 2014-2019
Table 44 Distribution of Packaged Food by Format: % Value 2014-2019
Table 45 Distribution of Packaged Food by Format and Category: % Value 2019
Table 46 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 47 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 48 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 49 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources