The impact of COVID-19 is expected to be minimal for ready meals. On the one hand, many were unable to access consumer foodservice as a result of lockdowns, while others opted to avoid consumer foodservice outlets due to concerns over catching the virus.
Ready meals will remain an insignificant niche in 2020, with a consumer base comprised mainly of affluent consumers in major cities. Sales are continuing to grow, fuelled by the expansion of the urban middle class and the related erosion of traditional lifestyles and consumption patterns.
Ready meals is expected to remain an insignificant niche in Pakistan in the forecast period. One factor that will hinder the expansion of sales is the low rate of female employment in Pakistan.
While sales are expected to remain insignificant in the forecast period, growth will be supported by an expanding consumer base as a result of ongoing urbanisation. Moving to a city often cuts consumers’ ties with traditional habits and diets, while also resulting in busier lifestyles, promotes the emergence of an affluent middle class and encourages the development of modern grocery retailers.
There are expected to be many new entrants to ready meals in the forecast period, while stronger competition is likely to lead to increasing differentiation. Product innovation and marketing will play an important part in driving growth in ready meals over the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Ready Meals industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Ready Meals industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Ready Meals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page