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Country Report

Ready meals in

Ready Meals in Peru

25 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Main limitation is tradition

Peruvians tend to cook their meals at home on a daily basis, using fresh ingredients that they also purchase every day from traditional small grocery retailers or market stalls. More affluent families purchase weekly from supermarkets or hypermarkets, which have a large variety of fresh products: fruit, vegetables, meat, poultry or seafood.

High unit price is a barrier for penetration

Cooking with fresh ingredients, instead of purchasing ready meals is cheaper in Peru. Unit price is very important, especially for medium and large families, which comprise the most common Peruvian households, being an important barrier for ready meals’ penetration.

Demographic changes help category growth

1- and 2-persons households are increasing, while large families are decreasing in size, which motivates consumption of ready meals in addition to the search for greater convenience since they have less time to cook, being dedicated to work, to study and also because traffic congestion means that some Peruvians must travel up to three hours a day. However, the main threat is economic deceleration since these products are more expensive than cooking with fresh ingredients, with several exceptions such as dried ready meals.

COMPETITIVE LANDSCAPE

New products and new manufacturers enter ready meals

Towards the end of the review period, new products entered ready meals, full of innovation such as frozen ready meals or shelf stable ready meals based on quinoa as well as “tamales” that are now available in metal cans or in doy packs. Interestingly, most manufacturers are not specifically dedicated to producing ready meals; it is only one extension of their core business, such as Pesquera Hayduk SA, which is mainly dedicated to shelf stable seafood, or Danper Trujillo SAC which originally was an agroindustry.

Domestic companies dominate ready meals

Domestic companies lead ready meals, dominating shelf stable and frozen products. Peruvian manufacturers offer frozen pizza, shelf stable meals and frozen meals.

Underdeveloped category

Ready meals remained a very small category in 2018, representing marginal share of overall packaged food. There are areas of ready meals that have not been explored such as chilled lunch kits, chilled pizza, chilled ready meals and dinner mixes.

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Samples

Ready Meals Market Sample Report Ready Meals Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ready meals in Peru?
What are the major brands in Peru?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
How much are consumers willing to pay for convenience?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Ready Meals in Peru - Category analysis

HEADLINES

PROSPECTS

Main limitation is tradition

High unit price is a barrier for penetration

Demographic changes help category growth

COMPETITIVE LANDSCAPE

New products and new manufacturers enter ready meals

Domestic companies dominate ready meals

Underdeveloped category

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2013-2018
Table 2 Sales of Ready Meals by Category: Value 2013-2018
Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 5 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 6 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 7 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 8 Distribution of Ready Meals by Format: % Value 2013-2018
Table 9 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 10 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

A few categories record growth, driven by convenience and health trends

Fresh ingredients and home-made food are preferred by consumers

Local companies continue to lead packaged food

New channels are changing the distribution landscape

New labelling regulation is negatively affecting sales of package food

FOODSERVICE

Sales to Foodservice

Foodservice is dominated by small restaurants
National company leads sales to foodservice
Main competition comes from loose products

Consumer Foodservice

Independent foodservice records moderate growth
Grilled chicken restaurants are the favourites
Customer service has become an essential part of foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Ready Meals in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Main limitation is tradition

High unit price is a barrier for penetration

Demographic changes help category growth

COMPETITIVE LANDSCAPE

New products and new manufacturers enter ready meals

Domestic companies dominate ready meals

Underdeveloped category

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Ready Meals in Peru - Category analysis

HEADLINES

PROSPECTS

Main limitation is tradition

High unit price is a barrier for penetration

Demographic changes help category growth

COMPETITIVE LANDSCAPE

New products and new manufacturers enter ready meals

Domestic companies dominate ready meals

Underdeveloped category

CATEGORY DATA

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

A few categories record growth, driven by convenience and health trends

Fresh ingredients and home-made food are preferred by consumers

Local companies continue to lead packaged food

New channels are changing the distribution landscape

New labelling regulation is negatively affecting sales of package food

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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