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Learn moreNov 2019
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Despite strong growth towards the end of the review period, ready meals remained a niche in 2019. Cooking with fresh ingredients, instead of purchasing ready meals, is cheaper in Peru.
Peruvians tend to cook their meals at home on a daily basis, using fresh ingredients which they also purchase every day from traditional small grocery retailers or market stalls. More affluent families purchase weekly from supermarkets or hypermarkets, which have a large variety of fresh products such as fruit, vegetables, meat, poultry or seafood.
Dried ready meals recorded strong growth in 2019 as more options became available, including different kinds of pastas with sauces and flavoured rice. Consumers believe that these meals become fresh at the moment they are prepared, whilst householders can add special touches to differentiate them, such as for example natural chili or olive oil.
Towards the end of the review period, new products entered ready meals, offering innovation such as frozen ready meals or shelf stable ready meals based on quinoa as well as tamales, which are now available in metal cans or in stand-up pouches. Interestingly, most manufacturers are not specifically dedicated to producing ready meals; it is usually an extension of their core business, such as Pesquera Hayduk, which is mainly dedicated to shelf stable seafood, or DanPer Trujillo, which originally was an agroindustry player.
The 5cina brand by San Fernando was withdrawn in 2019. This company offered frozen ready meals with traditional Peruvian recipe dishes such as fried rice (chaufa), meat and rice and others.
Ready meals remained a niche in 2019, representing marginal share of overall packaged food. There are areas of ready meals that have not been explored such as chilled lunch kits, chilled pizza, chilled ready meals and dinner mixes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ready meals industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
The Ready meals in Peru market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.