Executive Summary

Nov 2018
PROSPECTS
Busier lifestyles strengthen appreciation for the convenience of ready meals

Ready meals continued to perform strongly in Romania in 2018 as economic growth resulted in longer working hours and busier lifestyles, which many left consumers with less time for cooking. This trend was especially visible in large cities.

Prepared salads is the fastest growing category in current value terms

Prepared salads was the most dynamic category within ready meals in Romania in current value growth terms in 2018, followed by shelf stable and chilled ready meals. Aside from its novelty appeal, the performance of prepared salads was lifted by the rapid expansion of modern grocery retailers chains, consumer appreciation for the wide variety of products on offer within the category and the perception that it offers a healthy alternative to meat-based ready meals.

Ready meals face growing competition from unpackaged alternatives

Lunch breaks during work hours represent one of the main consumption occasions for ready meals in Romania. Accordingly, in 2018 the category continued to face stiff competition from artisanal and unpackaged cooked food sold via supermarkets and hypermarkets.

COMPETITIVE LANDSCAPE
Cristim 2 Prodcom remains the top branded manufacturer in ready meals

Cristim 2 Prodcom was the leading branded manufacturer in ready meals in value terms in 2018. Offering a range of products under its Cris-Tim brand, it held the leading position in chilled ready meals and ranked third in prepared salads.

Angst RO strengthens its presence in ready meals

Angst RO has invested heavily in strengthening its presence in ready meals in recent years, and by 2018 it was the second highest ranked branded manufacturer in the category in value terms. Like Cristim 2 Prodcom, this company’s success in ready meals is partly explained by the fact that it is also a trusted manufacturer of chilled processed meat in Romania.

Retailer activities continue to support the development of ready meals

Private label maintained a strong presence in ready meals in 2018. Indeed, the positive performance of this category over the review period was in large part attributable to the focus put on it by major grocery retailers chains.

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Ready Meals in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Romania?
  • What are the major brands in Romania?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food
Healthier food attracts consumer attention
Artisanal accounts for the majority of sales
Sales dynamics track the expansion of modern grocery retailers
Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice
Manufacturers pay increased attention to foodservice
Ready meals records the strongest growth
Baked goods remain the most popular
Consumer Foodservice
Consumer foodservice tracks the performance of the economy
Fragmentation remains high in consumer foodservice
Rural tourism drives demand for healthy food
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources