Ready meals continued to perform strongly in Romania in 2018 as economic growth resulted in longer working hours and busier lifestyles, which many left consumers with less time for cooking. This trend was especially visible in large cities.
Prepared salads was the most dynamic category within ready meals in Romania in current value growth terms in 2018, followed by shelf stable and chilled ready meals. Aside from its novelty appeal, the performance of prepared salads was lifted by the rapid expansion of modern grocery retailers chains, consumer appreciation for the wide variety of products on offer within the category and the perception that it offers a healthy alternative to meat-based ready meals.
Lunch breaks during work hours represent one of the main consumption occasions for ready meals in Romania. Accordingly, in 2018 the category continued to face stiff competition from artisanal and unpackaged cooked food sold via supermarkets and hypermarkets.
Cristim 2 Prodcom was the leading branded manufacturer in ready meals in value terms in 2018. Offering a range of products under its Cris-Tim brand, it held the leading position in chilled ready meals and ranked third in prepared salads.
Angst RO has invested heavily in strengthening its presence in ready meals in recent years, and by 2018 it was the second highest ranked branded manufacturer in the category in value terms. Like Cristim 2 Prodcom, this company’s success in ready meals is partly explained by the fact that it is also a trusted manufacturer of chilled processed meat in Romania.
Private label maintained a strong presence in ready meals in 2018. Indeed, the positive performance of this category over the review period was in large part attributable to the focus put on it by major grocery retailers chains.
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This industry report originates from Passport, our Packaged Food market research database.