Executive Summary

Nov 2018
PROSPECTS
Frozen ready meals is expected to grow at a moderate pace in both volume and value terms

Frozen ready meals is the biggest category and accounts for the large majority of volume sales within ready meals. Sales of frozen ready meals suffered a noticeable decline during the economic downturn in 2015 and 2016.

Dried ready meals is anticipated to record stagnation in the coming years

Dried ready meals is represented mainly by dried potato purée and is the second largest category within ready meals; however, it represents only a small volume share. Overall, potato purée is a very popular type of side dish in Russia and home-made versions are usually prepared from fresh potatoes.

Prepared salads is the smallest but fastest growing category within ready meals

Prepared salads is the smallest category within ready meals, in both volume and value terms. Being relatively new for Russians, prepared salads had posted double-digit volume and value growth before the economic recession in 2015 and 2016.

COMPETITIVE LANDSCAPE
Frozen meals is a highly fragmented category

There is a large number of manufacturers and brands in frozen ready meals, both national and local ones. Mainly Russian producers are represented in the category, while the share of foreign players is low.

Rollton and Doshirak are the two leading brands in dried ready meals

Mareven Food Central and Doshirak Rus have been occupying the leading positions in dried ready meals for more than 15 years. Each of these players is responsible for approximately one third of total category value sales, with Mareven Food Central being slightly ahead of Doshirak Rus in 2018.

Dr Oetker is the clear leader in frozen pizza

Frozen pizza is a relatively small category that posted significant declines in both volume and value terms during the economic downturn in 2015 and 2016. The category began to recover in 2017 and is expected to grow further in both volume and value terms.

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Ready Meals in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Russia?
  • What are the major brands in Russia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

Vulnerable economic environment places pressure on packaged food
Limited consumer spending and strong pressure for promotions
Consumers become more discerning as domestic production grows, imports recover and the health and wellness trend develops
Modern grocery retailers continue to grow, internet retailing on the rise
Moderate retail volume growth expected

FOODSERVICE

Sales to Foodservice
Sales to consumer foodservice through retail records strong growth
Well-known companies remain key suppliers to foodservice outlets
Sales of frozen semi-finished baked goods to foodservice grow rapidly
Consumer Foodservice
Fast food remains the key driver of consumer foodservice growth
Digitalisation and innovation drive consumer foodservice in Russia
Positive outlook for the future

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

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