Myasnaya Galereya ZAO continues to lead overall in the highly fragmented company landscape of ready meals in 2020. Ostankinskiy MPK OAO’s Ostankino brand leads brands, just marginally ahead of Raviollo from CJ Raviollo Rus 000.
Dinner mixes remains the fastest growing product area within ready meals in Russia in 2020, in both volume and retail current value terms. Dinner mixes only joined the competition in 2018, and e-commerce continues to be a rapidly rising sales channel for this type of product.
Frozen pizza accounts for a relatively small percentage of volume sales in ready meals overall in Russia, especially when compared to the rest of Eastern Europe. Similarly, per capita consumption of frozen pizza in Russia is comparatively low.
Ready meals overall will drop into negative retail volume growth from the end of 2020 until the first half of 2022, when it will start to pick up again to post a forecast CAGR of 0. Dinner mixes is set to post the highest volume CAGR of 15%, with double-digit though persistently slowing growth throughout the forecast period.
The predicted 2021 decline in growth for some product areas in ready meals in Russia will result from the weakening of drivers in force in 2020, such as home seclusion during lockdown and stockpiling (provided those factors do not resurge with rising virus contagion numbers). Moreover, areas such as chilled ready meals are continuously striving to expand their assortment and diversify their offer, while most players in frozen ready meals on the whole focus on providing lower-cost products.
Chilled ready meals and prepared salads represent small volume share in ready meals in 2020, and both are predicted to gain share over the forecast period. Such products perfectly tap into the convenience trend and are popular choices for consumption in offices.
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Understand the latest market trends and future growth opportunities for the Ready Meals industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ready Meals research and analysis database.
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