Executive Summary

Nov 2018
PROSPECTS
Consumer demand for convenience remains a significant factor in the development of ready meals

Ready meals continued to be embraced in South Africa for their convenience, especially among consumers with busy lifestyles. Nonetheless, the relatively high prices of most ready meals limit their appeal to only the wealthier demographics in the country, who embrace these products for their high quality and convenience.

Chilled ready meals records the strongest growth in 2018

Chilled ready meals recorded the strongest current value growth in 2018 and during the review period. Sales benefit from these products being perceived as healthier than others; however, as they carry the highest unit prices, they appeal only to a small number of customers, as well as health-conscious consumers.

Ready meals remain expensive for most of the population

South Africa’s economy continued to struggle to achieve growth in 2018, with high unemployment and a limited increase in disposable income mainly due to a fuel price rise and an increase in VAT for the first time in many years. As a result, many consumers continued to cut down on non-essential spending, having to focus their expenditure on products that were more essential.

COMPETITIVE LANDSCAPE
Woolworths Holdings Ltd (South Africa) leads ready meals in 2018

Woolworths Holdings Ltd (South Africa) led ready meals in 2018, leading within chilled pizza, chilled ready meals and prepared salads. Variety and freshness are key to attracting consumers to ready meals.

Private label dominates ready meals in 2018

Ready meals was dominated in 2018 by private label, which accounted for three quarters of all value sales. Many retailers expanded their lines within the category by offering products at different price points to cater to a wider audience.

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Ready Meals in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in South Africa?
  • What are the major brands in South Africa?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in South Africa - Category analysis

HEADLINES

PROSPECTS

Consumer demand for convenience remains a significant factor in the development of ready meals
Chilled ready meals records the strongest growth in 2018
Ready meals remain expensive for most of the population

COMPETITIVE LANDSCAPE

Woolworths Holdings Ltd (South Africa) leads ready meals in 2018
Private label dominates ready meals in 2018

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2013-2018
Table 2 Sales of Ready Meals by Category: Value 2013-2018
Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 6 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 7 Distribution of Ready Meals by Format: % Value 2013-2018
Table 8 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 9 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018
Convenience and health trends continue to drive sales
Tiger Consumer Brands leads packaged food in 2018
Supermarkets remain leading channel, but losing ground to mixed retailers
Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice
Foodservice outlets meeting demand for convenience
Popular foodservice products
Tiger Consumer Brand leads foodservice sales in 2018
Consumer Foodservice
Sluggish economy and high unemployment limits consumer foodservice growth
Formal grocery retailers expanding foodservice offerings
Steady growth forecasted within consumer foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources