Many Spaniards stocked up on shelf stable ready meals in the early stages of the COVID-19 epidemic. Consumers were keen to have products with a longer shelf life at home as uncertainty about the length of the lockdown periods and insecurity led to some stockpiling.
Although many Spaniards found they had more time to prepare fresh meals for the family from scratch during the lockdown periods, others found their time was limited as they worked from home. Many are also becoming tired of preparing fresh meals every day and are turning to the convenience of ready meals to provide some relief.
One positive to come out of the COVID-19 epidemic was the flexibility and adaptability demonstrated by packaged food manufacturers in dealing with the challenges and rapidly changing and unpredictable circumstances of the new reality. Companies have never had to adapt so quickly, particularly in ensuring the health of their employees and customers whilst at the same time enabling continuity of supply to retailers.
Ready meals is set to record low retail volume growth as a whole over the forecast period. However healthy products, such as chilled ready meals and prepared salads, will be on consumers’ radar after the health crisis of the COVID-19 pandemic.
Spanish consumers’ interest in sustainability and the environment will likely intensify after their experiences of the COVID-19 epidemic. More sustainable packaging is likely to remain a growing trend, with the campaign against plastic leading to increasing demand for alternatives such as paper and cardboard and the trend is already evident in ready meals.
Although Spanish recipes will remain highly popular in chilled and frozen ready meals going forward, international recipes will continue to grow. Sushi, for example, is attracting the interest of consumers who like to eat something different; these ready meals do not require much preparation and are a good option for those who have little time to cook.
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Understand the latest market trends and future growth opportunities for the Ready Meals industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ready Meals research and analysis database.
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