Ready meals remain highly popular in 2021. Although volume growth has been negative in 2021 compared to 2020, the category outperformed pre-pandemic sales in 2019.
Dinner mixes are an evolving product category in Switzerland. Consumer interest in these products has been helped by the perception that they allow consumers to either recreate a foodservice experience at home, or deliver a meal that is close to a home-cooked one with a stronger health position than most other ready meals.
Lockdown saw an explosion in 3rd party delivery services that helped many foodservice operators stay afloat. The convenience and relative affordability of the format has seen these operators continue to do well in 2021, and in particular, pizza foodservice home delivery and takeaway have become a far stronger competitive threat to retail sales of chilled and frozen pizza.
Convenience will remain the main growth driver for ready meals. However, levels of expectation are set to continue rising among Swiss consumers in terms of quality and choice.
Private label will continue to generate the largest share of ready meals in Switzerland over the forecast period. This steady rise in share will continue to put pressure on branded products, and undermine unit prices, limiting value development.
Ready meals manufacturers are also anticipated to continue exploiting strengthening vegetarian and vegan trends. Manufacturers are starting to strengthen their positioning in this important marketplace with the development of dedicated premium ranges and a far broader portfolio.
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Understand the latest market trends and future growth opportunities for the Ready Meals industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ready Meals industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ready Meals
This is the aggregation of shelf stable, dried, chilled and frozen ready meals. They have a high degree of readiness and convenience. In most instances they are ready-to-heat or ready-to-eat. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals research and analysis database.
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